TBWA\Shanghai wins Pfizer new product development pitch
SHANGHAI, CHINA – Friday January 28, 2011 – TBWA\Shanghai has won new business from Pfizer Health Care in a multi-agency pitch.
For TBWA\Shanghai, the win demonstrates organic growth from the current client base and growing competency in the health care category. TBWA\ is already working on the Centrum brand and the Illuma milk powder brand for Pfizer Nutrition.
Ellen Hou, Head of Planning at TBWA\Greater China, said, “The brief is not about advertising. It is a new product development assignment, which requires innovation and strong capability in business planning, brand positioning and product portfolio management.”
“The nature of health care may be more about science, but I have to say, passion and Disruption were the key differentiators that set us apart,” added Hou.
Susan Gu, marketing director of Pfizer Health Care also commented, “TBWA has clearly demonstrated the strategic excellence, strong insight and business acumen. We’re very impressed by their passion to help us succeed in the new endeavor.”
TBWA\Shanghai is well positioned for significant growth in 2011, with the appointments of Michael Donohue, Group Account Director, and Tan Yan Chay, Group Creative Director, earlier this month.