Peach
dlmdd
adstars
Wake The Town
liahome
Gear Seven/Arc Studios/Shift
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

TBWA\Shanghai wins new Pfizer business

ADD TO COLLECTION

SHANGHAI, CHINA Friday January 28, 2011 TBWA\Shanghai has won new business from Pfizer Health......

 TBWA\Shanghai wins new Pfizer business

 TBWA\Shanghai wins Pfizer new product development pitch

 
SHANGHAI, CHINA – Friday January 28, 2011 – TBWA\Shanghai has won new business from Pfizer Health Care in a multi-agency pitch.
 
For TBWA\Shanghai, the win demonstrates organic growth from the current client base and growing competency in the health care category. TBWA\ is already working on the Centrum brand and the Illuma milk powder brand for Pfizer Nutrition.
 
Ellen Hou, Head of Planning at TBWA\Greater China, said, “The brief is not about advertising. It is a new product development assignment, which requires innovation and strong capability in business planning, brand positioning and product portfolio management.”
 
“The nature of health care may be more about science, but I have to say, passion and Disruption were the key differentiators that set us apart,” added Hou.
 
Susan Gu, marketing director of Pfizer Health Care also commented, “TBWA has clearly demonstrated the strategic excellence, strong insight and business acumen. We’re very impressed by their passion to help us succeed in the new endeavor.” 
 
TBWA\Shanghai is well positioned for significant growth in 2011, with the appointments of Michael Donohue, Group Account Director, and Tan Yan Chay, Group Creative Director, earlier this month.
 
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Pharmacy

TBWA Worldwide, Thu, 27 Jan 2011 15:00:00 GMT