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TBWA\Santiago Mangada Puno Wins Grand CLIO Image Award

Awards and Events 329 Add to collection

Picking up the highest honour in the out-of-home category for its ‘HANA Water Billboard’ outdoor campaign

TBWA\Santiago Mangada Puno Wins Grand CLIO Image Award

At the 2015 CLIO Image Awards on Tuesday night, TBWA\Santiago Mangada Puno won a Grand CLIO in the out-of-home category for its ‘HANA Water Billboard’ campaign.

TBWA\Santiago Mangada Puno launched the creative outdoor campaign for Shokubutsu HANA, in an effort to help clean Manila’s extremely polluted Pasig River.

HANA, the Japanese natural cosmetics brand, believes in ‘healthy beauty brought about by the restorative power of nature’, and therefore created an 88-foot long billboard made of vetiver – a grass that absorbs deadly toxins.

Vetiver is often used to treat wastewater and landfills, and the billboard can cleanse up to 8,000 gallons a day. More than sending a brand message, the billboards were setting an example to the community.

CLIO Image honours the most creative work in the style, fashion, and beauty industries.

For more information on the ‘HANA Water Billboard’ click here

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Creative Agency

Art Director: Ali Silao, CJ de Silva-Ong & Nolan Fabular

Copywriter: Chino Jayme

Creative Agency: BWA\Santiago Mangada Puno (Philippines)

Executive Creative Director: Melvin Mangada

Photographer: John Chua

Planner: RJ Paculan

Print Producer: Dennis Carlos & Abi Ramos

Producers: Sunny Lucero & Maan dela Cruz

Associate Creative Director: Chino Jayme


Editor: Francis Allan de Dios

Production Company

Animation Director: Francis Allan de Dios

Director: Emilie Batard

Production Designer: Teresa Camposano


Advertiser: Peerless Lion Corporation

Brand: Shokubutsu HANA

TBWA Worldwide, Thu, 07 May 2015 05:57:13 GMT