Thu, 07 May 2015 05:57:13 GMT
At the 2015 CLIO Image Awards on Tuesday night, TBWA\Santiago Mangada Puno won a Grand CLIO in the out-of-home category for its ‘HANA Water Billboard’ campaign.
TBWA\Santiago Mangada Puno launched the creative outdoor campaign for Shokubutsu HANA, in an effort to help clean Manila’s extremely polluted Pasig River.
HANA, the Japanese natural cosmetics brand, believes in ‘healthy beauty brought about by the restorative power of nature’, and therefore created an 88-foot long billboard made of vetiver – a grass that absorbs deadly toxins.
Vetiver is often used to treat wastewater and landfills, and the billboard can cleanse up to 8,000 gallons a day. More than sending a brand message, the billboards were setting an example to the community.
CLIO Image honours the most creative work in the style, fashion, and beauty industries.
For more information on the ‘HANA Water Billboard’ click here.
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Art Director: Ali Silao, CJ de Silva-Ong & Nolan Fabular
Copywriter: Chino Jayme
Creative Agency: BWA\Santiago Mangada Puno (Philippines)
Executive Creative Director: Melvin Mangada
Photographer: John Chua
Planner: RJ Paculan
Print Producer: Dennis Carlos & Abi Ramos
Producers: Sunny Lucero & Maan dela Cruz
Associate Creative Director: Chino Jayme
Editor: Francis Allan de Dios
Animation Director: Francis Allan de Dios
Director: Emilie Batard
Production Designer: Teresa Camposano
Advertiser: Peerless Lion Corporation
Brand: Shokubutsu HANA