For a record-setting fifth year, TBWA\Santiago Mangada Puno was proclaimed 2011 ‘Agency of the Year’ by the Association of Accredited Advertising Agencies of the Philippines (4As) at the Agency of the Year Awards, held at the Rizal Ballroom of the Makati Shangri La Hotel on Thursday July 26.
The agency held the honor in 2003, 2004, 2005 and 2010. In addition to the top prize, TBWA\SMP also won the highly coveted ‘Best in Creative’ plate also for the fifth time. The agency previously won the honour in 2003, 2004, 2005 and 2008.
In a night where the Philippine advertising industry gathers to honor its best, TBWA\SMP proved its consistency in every area of discipline by being a finalist in all categories – Creative Excellence, Market Performance, Management of Business, Industry Leadership and Community Service. This is a feat that TBWA\SMP also pulled off in 2010. To add more luster to its big night, the agency also made it as a finalist in the Digital Excellence Category.
“It is with great honor that TBWA\SMP accepts these two prestigious awards. Winning both validates the hard work and passion of not just one person, but every employee of the agency,” said Melvin Mangada, Chief Creative Officer at TBWA\SMP.