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Awards and Events in association withCreative Circle
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TBWA’s Sanjay Chauhan Brings Winning Formula to Grand Prix Trophy
03/09/2014
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Advertising Agency
New York, USA
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Agency's Head of Design creates Formula 1 Singapore Airlines Singapore Grand Prix trophy
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Innovation, technology and precision – the common attributes shared by both Formula 1 racing and Singapore Airlines, provided the inspiration for Sanjay Chauhan, TBWA\Singapore’s Head of Design, on a six-month journey to create the winner’s trophy for this year’s Formula 1 Singapore Airlines Singapore Grand Prix.

Chauhan, a self-confessed Formula 1 ‘nut’, custom-designed the 52-centimetre, 5-kilogram, gold-plated trophy to mark the airline’s inaugural year as title sponsor of Formula 1’s only street circuit night race.

Incorporating the airline’s iconic logo, the trophy’s three gold stripes represent power, direction and speed, while the clean curves imbue a touch of elegance and beauty.

Seven rings at the base of the trophy pay tribute to the longevity of the world’s first F1 night race – one for each year the event has headlined on Singapore’s sporting calendar.

The design and production of the trophy was a closely held secret in the agency which, as Singapore’s Airlines global creative agency, is also responsible for the brand’s advertising and digital communications tied to the sponsorship programme.

“As an F1 fan, it's been a massive honour to have the opportunity to bring two great brands together and produce something so unique and beautiful,” said Chauhan. “I don’t think I’ve ever been so excited about one particular project.”

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Work from TBWA Worldwide
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