Wed, 30 Apr 2014 16:15:40 GMT
Every year on May 4th and May 5th, the Dutch remember World War II. May 4th is remembrance day for the victims of this ugly war. On May 5th we celebrate the liberation from the German occupation.
Even though it has been almost 70 years since the war ended, there are a lot of elderly people who still struggle with experiences from the past. Issues they had to deal with during the war between 1940 and 1945. In those years there was no organization like War Child to help the children.
Around these 2 special days, War Child launches a commercial in which someone who was a child in World War II finally shares his story after all those years. He tells the story of the consequences the unresolved issues have had on his live.
Especially Jan – who shares his story for the very first time in his life in this commercial – knows better than anyone what horrible psychological consequences a war can have on a child’s life.
Every day there are children growing up in a country in war. Thanks to the psycho-social support of War Child they can share their experiences and receive help to better their future.
With your support, War Child can make sure that Jan’s story will not become the story of today’s war children. Help to take the war out of a child. Support War Child.
Advertiser: War Child
Product / Service: Charity
Title: Don’t let this story become his story
Date of first transmission: 29 april 2014
Creative (concept): Dennis Baars, Erik Falke
Creative direction: Marcel Frensch, Rogier Mahieu
Creative (development): Joost van Middelaar, Sander van de Vlasakker
Agency Producer: Hanneke Kampschreur, Sarah Giliam
Account: Frieda Ulsamer de Waard, Mariska van Huis, Sarah van der Steege
Strategy: Joey Duis
Advertisers Supervisor: Mark Brounen, Matthijs Reus
Production Company: hazazaH
Director: Bram Schouw
Production: Judith Engels, Shaheen Butt
D.O.P.: Jasper Wolf
Date of shoot: 1 February 2014
Editor: Kapsalon: Annelien van Wijnbergen
Online & Grading: Crabsalad ; Laurens Orij, Kasper Ophof
Sound Engineer: Soundcircus: Feike de Witview more - Creative
Genres: Storytelling, Dialogue
Categories: Charity, Corporate, Social and PSAsTBWA Worldwide, Wed, 30 Apr 2014 16:15:40 GMT