Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

TBWA\Paris' Wonderfully Animated Tribute to 300 Years of Martell Cognac

Creative 507 Add to collection

Short film tells the saga of the House Martell from 1715 to today

TBWA\Paris' Wonderfully Animated Tribute to 300 Years of Martell Cognac

For its tricentenaire celebrated in 2015, The Martell House pays tribute to 300 years of French Art of Living through various initiatives. As part of these initiatives, La Maison reveals, in association with its partner agency TBWA\Paris, a film that celebrates 300 years of History, transmission and craft that have built the reputation of The House.

Founded in 1715 during the enlightenment era, The Martell House is the oldest of the Great Cognac Houses. Symbolic of French refinement, it is an invitation to discover cognacs of unequalled fineness, rich with a tercentenary know-how that has witnessed the greatest technological and historical evolutions.

For this occasion, The Martell House and TBWA Paris created a film that covers 300 years of History, Heritage and Know-how through an Odyssey approach.


In line with the standards of the most contemporary motion picture productions, the film is produced entirely in CGI, and tells the saga of the House from 1715 to today, combining Heritage and Great Modernity.

Using a single tracking sequence shot, the film begins with the founder on the lands of Cognac before chronologically and successively embarking from one key family figure to one House fact, accompanied by a time marker allowing an anchor in each period in History. Throughout the film, a metal route seems to tie the scenes with each other before revealing at the very end that these routes are in reality branches of a family tree retracing the House Legacy.

Created through a series of 16 photorealistic shots, the film is also a real technical challenge with nearly 2250 rendered images, over 5000 hours of rendering and no less than 1652 million polygones "in hard".

The soundtrack has been composed by Ben K – French–Danish composer of renown in the American film industry. 

The voiceover, infuses to the whole film a touch of sincerity, warmth and conviviality. Values that are dear to The Martell House.

For the greatest pleasure of the senses, this work was crafted with the same level of quality as the Martell savoir-faire, and is part of the celebration of the Art of Martell for 300 years.

The film will launch all worldwide Tricentenaire celebrations and will be visible on all digital platforms of The House.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Music

Composer: Ben K

Production Company

Director: Baptiste Massé

Producer: Baptiste Massé, Stéfane Ardenti

Production Company: Mécanique Générale

Creative Agency

Account Managers: Claire Pouly, Arthur Amis

Art Director: Fabien Duval

Copywriter: Fabien Duval

Creative Agency: TBWA\Paris

TV Producer: Séverine Damolini

Categories: Spirits, Alcoholic Beverages

TBWA Worldwide, Wed, 06 May 2015 16:32:01 GMT