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TBWA\Paris Take a Look at Brussels



Live link highlights direct TGV train between Lyon and Brussels

TBWA\Paris Take a Look at Brussels


Residents of Lyon have been invited to take an alternative look at Brussels to promote the direct high-speed rail link between the two cities. Train operator SNCF and its agency TBWA\Paris created a surprising experience that propelled the public into the heart of Belgium.

On the morning of September 21st, the people of Lyon discovered a 3-metre high cube in Place de la République. On one side of the cube was a simple hole with the message ‘Take a look at Brussels’. Over the course of two days, hundreds of inhabitants of Lyon found themselves transported to Brussels.

The citizens of the French city were greeted with a live-feed from Mont des Arts by the city’s Mayor. Accompanying him were his official band and members of the public, all effectively demonstrating Belgian’s reputation for incredible hospitality.

This technological feat was made possible by several screens interconnected by a satellite and arranged around the two cities. The film was relayed by a media campaign on YouTube and featured on news and leisure websites. Running alongside it was a complementary digital PR campaign that involved major blogs from the Lyon region.

Advertiser: Isabelle Bascou, Delphine Nathan, Charlotte Taieb,
Nihan Angrimangi
Account Manager: Anne Vincent, Luc Bourgery, Sandrine Pajot,
Laurence Borne, Edouard Manhes
Executive Creative Directors: Eric Holden, Rémi Noël, Philippe Simonet
Creative Directors: Franck Botbol, Hugues Cholez
Art Director: Jérémy Armand
Copywriter: Nicolas Roncerel
Producer: Laurence Collavini
Event : Napoleon / Fabien Demaria, Benjamin Bosquet
Production Company: \ELSE Maxime Boiron, Cathy Pericone,
Jennifer Bauche
Director: Franck Cimière
Cameraman: JM Besenval, Alex Tissot, Julien Rideau
Sound Design/Arrangement: \ELSE
Edit: Nicolas Gérard, Samuel Morin
view more - Creative
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Genres: People, Scenic

Categories: Travel, Services, Tue, 16 Oct 2012 09:03:23 GMT