TBWA\Paris Peers Through Rain-Soaked Windows in Gorgeous McDonald's Print Ads
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Editors' Choice: This campaign for the McDelivery service was shot by photographer Roberto Badin
TBWA\Paris has launched another beauty of a print campaign for McDonald's (its timeless campaign for the Big Mac
in November of last year was something to marvel at).
This new campaign promotes the brand's delivery service with a series of images of buildings and stormy skies, seen through rain-soaked windows. The prints are made around the customer’s point of view and highlight the longing for simple, home-delivered food when it's thrashing it down with rain outside.
It was shot by photographer Roberto Badin, chosen for his brilliant work on architecture and still life – as seen in his latest book 'Inside Japan
Advertising Manager: Xavier ROYAUX, José JACINTO, Benoit KOLB
Creative Agency: TBWA\Paris
Executive Creative Director: Benjamin MARCHAL & Faustin CLAVERIE
Copywriter: David PHILIP
Art Director: Olivier MULARSKI
Agency Management: Luc BOURGERY, Jonathan SEROG, Emmanuelle ESCALERE, Matthieu CHARLES, Julie MONTAGNÉ
Photographer: Roberto BADIN
Art Buyer: Elise KUBLER
Categories: Fast food, Retail and Restaurants TBWA Worldwide, 1 year ago