TBWA\Paris has launched another beauty of a print campaign for McDonald's (its timeless campaign for the Big Mac
in November of last year was something to marvel at).
This new campaign promotes the brand's delivery service with a series of images of buildings and stormy skies, seen through rain-soaked windows. The prints are made around the customer’s point of view and highlight the longing for simple, home-delivered food when it's thrashing it down with rain outside.
It was shot by photographer Roberto Badin, chosen for his brilliant work on architecture and still life – as seen in his latest book 'Inside Japan