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TBWA\Paris is Bringing Cinematic New York Action to McDonald's

Creative 251 Add to collection

Moonwalk Films' Ben Gregor directs action-packed spots for new campaign

TBWA\Paris is Bringing Cinematic New York Action to McDonald's

Starting from April the 19th, McDonald’s is offering a whole new operation inspired by New York’s street food markets, available in all restaurants until May the 30th.  

This offer, inspired by the Big Apple, is composed of seven new products including two burgers (Original Sweet Mustard and the Grilled Cheese & Bacon), a sharing box, a wrap, two salads, fries and a new topping for the sundae.

To highlight these innovations, the brand transports us to the streets of New York thanks to two TV spots created by TBWA\PARIS and directed by Ben Gregor (Moonwalk Films).




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Production Company

Director: Ben Gregor

Producer: Moonwalk Films

Music

Sound Design: \Else

Creative Agency

Art Director:

CEO: Maxime Boiron

Copywriter: Stéphane Kaczorowski

Creative Agency: TBWA\PARIS

Executive Creative Director: Benjamin Marchal, Faustin Claverie

Managing Director: Luc Bourgery, Matthéo Pressmar, Gael d’Oliveira

TV Producer: Elisabeth Boitte

Genres: Comedy, Action

Categories: Fast food, Retail and Restaurants

TBWA Worldwide, Fri, 22 Apr 2016 12:08:07 GMT