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TBWA\Paris Helps McDonald's Become the Restaurant That Never Sleeps

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The campaign turns ordinary social venues to late night visual aesthetics

TBWA\Paris Helps McDonald's Become the Restaurant That Never Sleeps

McDonald's France is discreetly interfering in the daily lives of consumers to announce the late opening of its restaurants with the help of TBWA\Paris. 

Whether you play bowling or laser game, whether you’re attending a movie or after spending a night dancing at the club ; don’t bother too much about finding a place where you can eat late at night : McDonald’s’ restaurants are home to the night owls.


The new McDonald’s campaign features its iconic « M » arches into logos, pop and retro, of several nocturnal activities.