TBWA\Paris Crafts a Kids' Paradise for McDonald's

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The innovative campaign comes with the tagline 'Family Proof' to reinforce the brand's reputation as a destination for all ages
TBWA\Paris Crafts a Kids' Paradise for McDonald's

McDonald’s France has re-asserted its status as a family favourite restaurant with its latest campaign from TBWA\Paris.

For a child, life is often made of constraints. Do not run, do not touch, do not get dirty… But McDonald’s isn't like everywhere else. You can spend the day in it, you can eat whenever you want, and you can play at the same time. In a nutshell, it's a real leisure destination which offers freedom for families.

With four visuals photographed by Maud Rémy-Lonvis in several formats, McDonald's reaffirms that its restaurants are designed for families. Its famous arches remain untouchable in a kid's mind, with the tagline 'Family Proof' sealing the proposition in this campaign. 

You can check out a gallery of the images below:

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CREDITS

Campaign : Family Proof

Client : McDonald’s France

Agency : TBWA\Paris

Advertising Managers : Xavier ROYAUX, José JACINTO, Benoit KOLB, Charles GOURMELON

Agency Managers : Jonathan SEROG, Emmanuelle ESCALERE, Louis MAINBOURG, Camille NAULLEAU

Executive Creative Directors : Benjamin MARCHAL & Faustin CLAVERIE

Art Directors : Cédric MOUTAUD, Vincent PEDROCCHI, Sacha STOJKOVIC, Valentine FOULONNEAU

Art Buyer : Claire SOUGY

Photographer : Maud REMY-LONVIS

Categories: Food, Restaurant

TBWA Worldwide, 8 months ago