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TBWA\Paris Alters 3D Printing Blueprints to Hamper Access to Printable Guns

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Smart campaign for DAGOMA, the European leader in 3D printing

TBWA\Paris Alters 3D Printing Blueprints to Hamper Access to Printable Guns
3D printers are a veritable revolution. It is possible to print anything at home: from decorative objects to figurines or even artificial limbs. To do it, all you need to do is download the blueprint files for any of the millions of items available online.

Unfortunately, among these items are files to print real firearms. Accessible without restrictions, in just a few clicks anyone who owns a 3D printer can manufacture fully functioning weapons at home that are untraceable and undetectable. 

They’re untraceable because 3D printed firearms have no serial number. And undetectable because, being made of plastic, they pass easily through security checkpoints.

To counteract the spread of weapon source files, DAGOMA, the leader of 3D printing in Europe, supported by TBWA\Paris, is mobilising with its launch of operation HarmlessGuns. The idea is simple: real firearm source files were downloaded then changed so that none of the pieces would fit together, rendering the printed weapon completely harmless.

To ensure that these files are considered genuine by users wishing to obtain a weapon, all of the changes made are imperceptible to the naked eye: weight, appearance, name, composition.

These files were then distributed wherever the originals were found: forums, websites, 3D model platforms. Hundreds of modified files were posted online to make it extremely difficult to access real files, thus discouraging users who want to make their own pistol or semi-automatic weapon.

To date, the files have been downloaded more than 13,000 times.

The same number of weapons which, once printed, will be completely harmless. 
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Production Company

Production Company: TBWA\Else

Producer: Cathy Pericone

CEO : Maxime Boiron

Production coordinator: Léa Gosselin

Creative Agency

Creative Agency: TBWA\PARIS

Executive Creative Director: Benjamin Marchal & Faustin Claverie

Copywriter: Swann Richard

Art Director: François Claux

Agency Manager: Matthéo Pressmar

Editing (agency): Nicolas Duval

Motion graphics: Nicolas Duval

Chief Data Officer: Basile Viault


Sound Company: TBWA\Else

Head of Sound and Music: Olivier Lefebvre

Sound Director: Fabrice Pouvreau

Composer: Nicolas Neidhardt

Music Art Director: Ferdinand Huet


Brand: Dagoma

Advertising Manager: Matthieu Régnier and Gauthier Vignon

Categories: Business Services, Manufacturing

TBWA Worldwide, Wed, 09 Jan 2019 11:21:48 GMT