TBWA\NZ Partners with Kiwi Entrepreneur to Launch New Sustainable Cleaning and Beauty Brand YOURS
TBWA\NZ Group has partnered with local entrepreneur Stephanie Duvander to launch a new sustainable, premium home range called YOURS.
The range is made with a high concentration of essential oils, proven to reduce anxiety and deliver a quality, natural clean to kill germs. YOURS is an end to end TBWA\NZ Group brand launch from packaging design through to eCommerce, sales pitching and distribution.
Locally, research[1] has identified a gap in the market for YOURS with 70% of Kiwis feeling more stressed as a result of Covid-19 and 82% more conscious of cleanliness than ever before. The YOURS range is launching domestically at the perfect time with 70% of New Zealanders saying they are interested in the use of essential oils to reduce stress and improve their mood while cleaning.
Non-toxic and antibacterial, YOURS delivers a seriously effective clean. Road tested by Kiwi commercial cleaners, the YOURS range has been deemed an effective product by 100% of the cleaning companies who have tried and tested the range. The essential oils also brighten your mood and the feel of your home as you clean.
Says Catherine Harris, CEO, TBWA\NZ Group: “YOURS is a wonderful brand and Steph is an ambitious entrepreneur who we have loved partnering with for the NZ launch and for the upcoming global launch. We’re seeing a new wave of Kiwi SMEs coming through who are looking for end to end strategy, packaging, branding, social, PR, eCommerce sales and distribution for their products and TBWA is partnering in new ways with these businesses to help bring brands to market.
The packaging design was created by our newest division Design by Disruption, DAN has driven the eCommerce and Eleven PR delivered the influencer, social and PR. We can’t wait to help this brand grow globally.”
Shane Bradnick, chief creative officer, TBWA\Group NZ describes developing the new brand with Duvander: “The YOURS range has been designed specifically for you – sustainable, effective and mood enhancing, it has none of the nasty chemicals you’d normally find in your cleaning products. YOURS has been designed to brighten your home and your world – the branding highlights the unique essential oils, while the tone of voice brightens your world just as much as the product does.”
With a strong focus on sustainability, the YOURS business is carbon-friendly; all products are made with plant based surfactants, and packaging is 100% recycled plastic.
Says Stephanie Duvander, director, YOURS: “I have loved working with TBWA to bring the brand to life. Their team are true business partners and our relationship goes well beyond client and agency. They have an amazing team of experts from DX to packaging design, to brand, social and PR. They’ve done everything I needed and more. I know how committed they are to my brand, and I’m excited that we’re on this journey together.”
YOURS products are available online and at selected retailers.
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[1] OnePicture March 2021
