TBWA\NZ Group Bolsters Strategy Team With Three New Hires

TBWA\NZ Group has grown its strategy team with three new hires, Josh Taylor-Dadds, Rebekah Gierlinska and Lloyd Thomason.

Josh (centre) joins TBWA as new strategy director and was previously at VMLY&R London where he ran strategy for key accounts including TUI Holidays, Wendy’s and Viagra. He has extensive experience working on brand, digital and product strategy across retail, FMCG, TV and entertainment, sport, restaurant, healthcare and travel.

Rebekah (right), TBWA’s new channel strategy and brand orchestration specialist, joins the team from FCB. Previously Rebekah was at Starcom and MPG London. She has worked on iconic New Zealand brands Toyota and TVNZ and most recently led Westpac strategically at FCB.

Lloyd (left) joins TBWA as a strategist from FCB where he focussed on behavioural change campaigns for government clients and has previously worked at BC&F Dentsu.

Says Matt Kingston, head of strategy, TBWA: “Great strategic thinking is in hot demand, yet finding great planning talent has never been harder. We’re bloody delighted to welcome such a lovely, talented and genuinely world-class group of people in Rebekah, Josh and Lloyd to our growing TBWA\ team.”

TBWA\NZ Group’s growth and diversification means the agency is attracting unique talent to deliver to a new range of capabilities.

Says Catherine Harris, CEO, TBWA\NZ Group: “We’re making a range of significant new hires over the coming months due to the rapid growth of TBWA\NZ Group. Bolstering our strategy and planning team under Matt has been a priority for Shane Bradnick and I for some time. Both Josh and Rebekah bring with them some incredible experience that will greatly benefit our client partners and Lloyd is a brilliant planner and a great example of the future of the industry.”