TBWA\Melbourne Names Ricci Meldrum Managing Director

Ricci Meldrum, executive partner, TBWA\Melbourne has been promoted to the managing director role with immediate effect.

It is not yet clear the status of previous managing director Mike Napolitano, who has been in the role for the last five years. After contacting TBWA, CB has been informed a separate release is coming through from another company, so presumably he has left.

With more than 25 years in the industry, Meldrum has been instrumental in leading brands’ to success; driving business and behavior changing ideas that move the world forward. None more so than ANZ.

Kimberlee Wells, chief executive officer TBWA\Melbourne and Adelaide, said: “Ricci has been at the helm of the ANZ business for over six years. She is one the country’s finest Advertising Practitioners. Respected by clients, loved by staff and energised by creativity. Ricci will continue to lead the ANZ business in conjunction with her stellar team and will work in partnership with our executive group on broader agency initiatives.”

Chief creative officer, TBWA\Melbourne and Adelaide, Paul Reardon, added: “If you want to make some of the most rewarding work of your career, work with Ricci Meldrum. She’s amazing.”

Meldrum’s work has been awarded in creative and effectiveness award shows the world over​ with 23 Cannes Lions across 12 individual campaigns including a coveted Cannes Lion Grand Prix. With experience from Finance to Food and almost everything in-between, Meldrum’s industry impact has been acknowledged locally and globally, including WON Report ranking as the #5 Account Service in the world.

Meldrum commented: “TBWA\Melbourne is a special place and I feel privileged to take on the managing director role of an agency that simply is like no other (and I’ve been around the industry for long enough to know!).

“I’m excited by what the future holds as we all look forward to a new year. My passion for creativity, drive for effectiveness and a firmly held belief in nurturing individual potential, combined with the incredible talent of our team and trust from our clients, will see us continue to stand out in the industry.”