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TBWA\London Shortlisted in 2018 IPA Effectiveness Awards

Awards and Events 134 Add to collection

Recognised for work on grocery retailer Lidl

TBWA\London Shortlisted in 2018 IPA Effectiveness Awards

The biennial IPA Effectiveness Awards are the most prestigious and hard-to-win effectiveness awards in the UK, demanding rigorous proof of a financial return on investment from advertising campaigns. There are no categories: it's everyone against the rest of the industry!

38 entries were short-listed, from as total of 70 submissions. Some very high-profile advertisers failed to make the cut, including McDonald's, Tesco, Sainsbury's and John Lewis. 

All short-listed entries receive at least a Bronze award; TBWA\London won a Silver award for its Lidl work in 2016 and is hoping for an upgrade to Gold this time around. 

The short-listed paper demonstrates how removing perceptional barriers through category-disruptive creative unlocked massive penetration growth, driving £2.7 billion of direct and long-term sales and a profit (net of advertising spend) of £400m over four years. All the numbers in the paper are extraordinary. 

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Advertiser: Lidl

Brand: Lidl UK

Chief Marketing Officer: Claire Farrant

Creative Agency

Creative Agency: TBWA\ London

Strategist: Kilian Kapfer

Categories: Supermarkets, Retail and Restaurants

TBWA\London, Fri, 06 Jul 2018 11:37:05 GMT