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TBWA\London Scoops Harvey Nichols Account

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Account was previously held by adam&eveDDB

TBWA\London Scoops Harvey Nichols Account
Harvey Nichols’ new Group Marketing and Creative Director, Deborah Bee, is appointing the brand’s ATL advertising business to TBWA\London.

The account was previously held by adam&eveDDB since 2001. 
 
Bee decided to move the account to TBWA\London after working with the agency in her previous role as Harrods’ Marketing Director.

Deborah Bee, Group Marketing and Creative Director at Harvey Nichols, said: “In my experience, TBWA\London have always delivered highly effective and creative work. With the agency’s new leadership team fostering a renewed sense of energy throughout the company, the idea of giving them an opportunity to work on the Harvey Nichols account became irresistible.” 

Sara Tate, TBWA\London’s CEO, added: “Harvey Nichols is such a creatively rich brand so we’re incredibly excited to be working with them. Initially, we will be working together to strategically reposition the brand with the aim of increasing high-end footfall and further developing fashion brand partnerships. This will give us the perfect platform for creating the top-notch work that Deborah Bee rightly expects of us.”

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TBWA\London, Mon, 19 Mar 2018 12:42:07 GMT