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TBWA\London Is Saving the Environment Through Pizza with Sodo

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Agency employs runners to deliver healthy pizzas using zero emissions

$TBWA\London Is Saving the Environment Through Pizza with Sodo$

TBWA\London promoted pizza start-up Sodo's healthy pizza by creating a delivery-by-runners service.

There was no money in this campaign besides a free pizza or two, with all profits going to 'Run Dem Crew.' The agency supported the local business in London and it worked. Sales have increased, a new store has now opened and the delivery-by-runner service is a now monthly thing.

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Sodo - Case Study

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