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TBWA\London Hacks Business Cards at Cannes Lions 2018

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Agency commandeers the cards of other agencies with a pirate-themed attention grabbing message

TBWA\London Hacks Business Cards at Cannes Lions 2018
Did you go to Cannes?

If you did, you might’ve bumped into the TBWA\London crew and seen their new pirate business cards.

In a world where we use business cards less and less, pirate agency TBWA\London thought: why print more when we could commandeer someone else's stash and protect the real treasure that is the earth?

So the agency decided that rather than create their own business cards for Cannes, they’d “procure” their competitors'. Thus was born the idea of screen-printing over business cards from other agencies with a message saying: “Why join the navy and get a business card when you can be a pirate and steal one”.

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TBWA\London, Tue, 26 Jun 2018 14:52:04 GMT