F&N Interflavine has awarded TBWA\ Kuala Lumpur its F&N Fun Flavours brand portfolio. This will be an addition to F&N SEASONS brand, which is currently handled by TBWA.
Jenny Wong, Assistant General Manager – Marketing said, “The decision was made after a comprehensive evaluation process that involved F&N’s incumbent agencies. Through the years we have developed a strong partnership with TBWA\ Kuala Lumpur working on the F&N SEASONS brand. The additional brand assignment of F&N Fun Flavours is effective October 2012.”
Aaron Cowie, CEO of TBWA\ Kuala Lumpur said, “The agency is excited with the new assignment. Winning more business from an existing client is a clear testament to our winning philosophy – ‘Disruption’. It also underscores commitment to build our clients business together by way of successful partnerships and collaboration. We have worked with F&N for more than five years and are still very passionate about the brand.”