Climatic changes are affecting the world and TBWA\Kuala Lumpur has recently launched a viral video and poster campaign for GreenLife CSR to educate the masses. The viral videos entitled “Lumberjack” and “Heavy Traffic” explained the causes of global warming, specifically deforestation and greenhouse gas emissions from vehicles. Since these viral videos are meant for YouTube, the agency used the red loading bar as thermometer and the temperature rises as the videos of deforestation and heavy traffic progress.
Click the link to view the Heavy Traffic spot - http://bit.ly/PZJ3Ql
The poster campaign revolved around the effects of climatic changes particularly on rising sea levels. The posters showed Japan and Australia but upon closer inspection, the countries have turned smaller due to the rising sea.
“Sea levels rise at an average rate of about 3.3 + 0.4mm per year, “ Hoslo Jiwa of GreenLife CSR says. “But in 2007, the Intergovernmental Panel on Climate Change (IPCC) projected that in the 21st century, sea level will rise another 18 to 59cm and if the ice cap melts, 4 to 6m.”
Both Hoslo Jiwa and his colleague, Clemens Dostal were at the African Carbon Forum in Addis Ababa, Ethiopia to launch the GreenLife CSR’s poster campaign to create awareness on climate change.
Client: GreenLife CSR
Agency: TBWA\Kuala Lumpur
ECD: Jeff Orr
CD: Chow Kok Keong
ACD: Tan Jit Seng
Art Directors: Chow Kok Keong / Loo Kok Seng
Writer: Tan Jit Seng / Lynette.sandhu
Production House: 8mm Shanghai
Film Director: Dann Von Chng / Getty Image
DOP: Xiao Fang / Getty Image
Sound: Song Yang
Print Retoucher: Jimmy Leow