Agency takes triple gold and helps Unilever take Marketer of the Year
At last week’s Marketing Excellence Awards in Malaysia, TBWA\Kuala Lumpur dominated the night with a total of ten awards – three gold, six silver and one bronze.
The agency picked up the top award for Excellence in Out-of-Home with Wall’s ‘#MemangNgam’, Excellence in Marketing Innovation with Tealive ‘Mission Impossible’, and Excellence in Government Sector Marketing with Malaysian Green Technology Corporation ‘Green Future Malaysia’.
The gold awarded for Wall’s ‘#MemangNgam’ contributed to Unilever being named 2017 Marketer of the Year. The work centred around a new product innovation – the ice-cream sandwich – helping to promote togetherness, sharing, and inclusiveness.
Tealive ‘Mission impossible’ was a complete brand transformation campaign, from strategy to launch, in just 45 days. It picked up an additional three silvers, making it one of the most awarded campaigns of the night.
"We dedicate these awards to our LOOBies for remaining dedicated, loyal, passionate, and in turn, making the transformation a successful one,” said Bryan Loo, CEO of LOOB Holding. “What we did was extraordinary because we have talents who themselves are willing to push their limit."
TBWA’s campaign for Malaysian Green Technology Corporation helped the country become a conversation leader in green energy future during EXPO 2017 Astana, and generated debate and awareness around green energy issues.
Recognising excellence across the marketing communications services industry, the show was judged by 22 senior marketers from leading brands including McDonald’s, Tune Talk, Fonterra, Volvo and more. This year saw Marketing Excellence Award’s biggest show yet, with a total of 499 entries across 33 contestable categories – which are updated each year to cater to modern marketers.