Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

TBWA\Korea Wins Black Yak

Hires, Wins & Business 0 Add to collection

Outdoor clothing brand awards Seoul-based agency media & creative account

TBWA\Korea Wins Black Yak

Black Yak, Korea's number one outdoor clothing and equipment brand, has appointed TBWA\ Korea to manage its creative and media account.

 

The appointment of the agency follows two pitches against four local agencies.

 

TBWA\ Korea will be working with Black Yak to further develop the brand's identity and strengthen brand power.

 

The first half of the forthcoming campaign will launch in February, running for three months. The second half campaign will launch in September and run until the end of 2014.

 

Founded in 1973, Black Yak is a leading Korean outdoor manufacturer specializing in outerwear, jackets, footwear and backpacks. Black Yak is establishing a business presence in Europe as well as other parts of Asia.

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Wed, 08 Jan 2014 11:54:12 GMT