Peninsula Land Limited, a leading real estate company in India has appointed TBWA\India as its creative partner.
Rated among the top 100 companies in India by ET, the Peninsula Land Limited is a part of the Ashok Piramal Group, a leading business conglomerate with diversified business interests in textiles, real estate, engineering, family entertainment and sports.
For TBWA, the win comes on the back of a multi-agency pitch that was held in Mumbai. The pitch saw the participation of several of the country’s leading agencies. The Mumbai office of TBWA will handle the business.
Confirming the win, Mr. Rajesh Jaggi, Managing Director Peninsula Land Limited said, “We are happy to have TBWA as our lead agency. They bring a unique dimension to creativity by using the Disruption thought process. The PLL brand has always been very distinct in the market place and our association with TBWA will further go in positioning our brand.”
Nirmalya Sen, Managing Director of TBWA\India, commented, “Peninsula is a story waiting to be told; a story of long years of commitment to ethics and high quality. We are delighted to have been chosen as Peninsula’s lead agency. There are few categories as steeped in communication conventions as the real estate category. Disrupting them is a challenge we are looking forward to.”
This is TBWA\India’s fourth win on the trot. Over the last few weeks, the agency has won business from Sify, J G Hosiery and Jyothy Laboratories.