TBWA\India has just unveiled a campaign for the new Nissan Evalia, a seven-seater urban utility vehicle that ‘moves like music’.
The breaking campaign features six prominent musicians – Sunidhi Chauhan, Swanand Kirkire, Anushka Manchanda, Andrea Jeremiah, Shantanu Moitra and Vijay Prakash – who create music while they travel together in the Nissan Evalia.
Commenting on the new campaign, Mr. Nitish Tipnis, Director – Sales and Marketing, Hover Automotive India (HAI) said, “Innovation has been an integral part of our communication strategy at Nissan and our products too reflect that seamlessly. For the Nissan Evalia, we chose to convey the key features and innovations in a unique way through music, as music brings together people from all walks of life. TBWA’s ‘Moves like Music’ campaign beautifully captures the innovative story of the Evalia.”
Rahul Sengupta, National Creative Director of TBWA\India commented: “For Nissan Evalia, we’ve highlighted its drivability by comparing its movements to graceful musical notes. In casting some very gifted musicians for the new campaign, ‘Moves like Music’, we were able to show the Evalia as an enjoyable space, moving in a new direction from the conventional ‘show us more of the car’ in the campaign.”
Nirmalya Sen, Managing Director, TBWA\India, added: “The Evalia outperforms its competitors on both attributes in the MUV category – space and mileage – but its most exciting innovations are all designed to make the Evalia move in a way that you wouldn’t expect a seven-seater to move.” Sen added, “The ‘Moves like Music’ campaign brings this alive in a very unique way.”
The campaign, which is just breaking, consists of TV, print, outdoor, online and on-ground activities.
Project Name: Moves like Music
Creative Agency: TBWA\India
Client: Nissan Motors
Executive Creative Director: Rahul Sengupta
Associate Creative Director(s): Rahul Ghosh, Siddharth Deo, Souvik Dutta
Account Management: Shiv Sethuraman, Nirmalya Sen
Account Director / Senior Account Executive: Bodhaditya Deb
Account Executive(s) / Manager(s): Trisha Satra, Zoheb Maqba
Agency Producer: Hriday Dowerah
Director: Shimit Amin
Director of Photography: Sanu Varghese
Production Company: Red Ice Films
Production Company Head Producer: Gary & Robby
Executive Producer: Hemang Chheda
Media Agency: OMD