TBWA\India Appoints Louella Rebello as ECD

TBWA\India has announced the appointment of Louella Rebello as Executive Creative Director, based in Mumbai. Rebello will be responsible for the agency’s creative output.

Commenting on the appointment, Parixit Bhattacharya, Chief Creative Officer of TBWA\India Group said, “Credited with some of the finest auto advertising in the country, Louella has guided innumerable brands under the spotlight across categories. Her work regularly features in all leading award shows too. I suspect the green tea she drinks is not all that innocent.”

Over her last 15 years in advertising, Rebello has worked on some of the finest brands in India including Vodafone, Volkswagen, Johnson & Johnson, Marico Industries, Nestlé, Gulf Oil, SBI Life, Ponds, Close Up, Tata AIG and Tata Motors.

Rebello’s work has been recognised at numerous award shows including at Cannes Lions, Spikes Asia, London International Awards, ADFEST, the EFFIE Awards and various local award shows in India. Last year she was named in Brand Equity’s list of ‘India’s Hot Young Creatives’.

Expressing excitement for her new role, Rebello said, “TBWA is a great network to be a part of and the team here is dynamic with the right mix of people, passion and intent. I am looking forward to working with some very talented people, doing some fine work and having fun while doing it.”

Welcoming Rebello to the team, Nirmalya Sen, President of Advertising at TBWA\India Group said, “An agency that prides itself in bringing fresh perspectives to the table needs creative talent who have scant respect for conventional thinking, established category codes etc. The last twelve months have seen us handpick creative talent in Mumbai who are just that; and when we had to find a leader for this pack, it had to be someone special.”