I Like Music
Electriclime gif
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

TBWA\Hunt\Lascaris Makes #ToughDecisions for MSF

Creative 195 Add to collection

Editors' Choice: Agency attacks first world problems with startling new campaign

TBWA\Hunt\Lascaris Makes #ToughDecisions for MSF

#ToughDecisions is a visibility campaign which employs TV commercials and social media to capture South Africans’ attention and puts them in the position of MSF medics on the frontlines where life and death decisions have to be made in a split second. 

Because #ToughDecisions contrasts MSF medics’ tough choices in the field with the more mundane choices we have in everyday life TBWA hopes to start a conversation with South Africans through Twitter and Facebook about the decision to donate insupport of MSF’s work.

With #ToughDecisions MSF will also introduce the Southern African fieldworkers whose commitment and courage is tested in some of the most volatile and hardest places in the world where they hope to bring life-saving medical care when it is needed most.

 #ToughDecisions is about individuals connecting with the people of MSF to make an immediate difference.

Very few South Africans are aware and involved in supporting humanitarian work internationally. In surveys MSF SA undertook in 2009, 2011 and 2013 only about 50% of adults in 7 metropolitan areas could identify at least one organisation providing international humanitarian assistance. 

TBWA\Hunt\Lascaris hopes to make South Africans more aware of medical humanitarian work and how they can help save lives bysupporting MSF with donations.

MSF hopes to recruit 10,000 new regular donors through the campaign help ensure our medical humanitarian work remains independent, impartial and neutral and delivered to people who need it most when they are caught in crises.

With #ToughDecisions MSF wants to connect with South Africans, show the breadth of our medical humanitarian work, be transparent about the difficulties of our work and put a face to the people who make it all possible: fieldworkers and donors.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: TBWA\Hunt\Lascaris


Advertiser: Doctors Without Borders

Genres: People

Categories: Corporate, Social and PSAs, Charity

TBWA Hunt Lascaris Johannesburg, Thu, 23 Oct 2014 11:11:44 GMT