TBWA\Hunt\Lascaris for Uniball

TBWA\Hunt\Lascaris has launched three new spots for Uniball pens in which letters are read out in a voice that represents the font it is written in. Think gangster in prison receiving a letter typed in 'Edwardian Style'…

The three new spots were directed by Frieze Films' Rob Malpage and end with the strap line 'Write it in your own voice. Write it with a Uniball pen.'

 

 

 

Credits

Agency: TBWA\ Hunt\ Lascaris

Client: Uniball Pens

Chief Creative Officer: John Hunt

Executive Creative Director: Matthew Brink \ Adam Livesey

Copy Writer: Vincent Osmond

Art Director: Jade Manning

Agency Producer: Sandra Gomes

Account Director: Morgan Wanckel, Niki Cinnamon, Claire Peters

Production company: Frieze Films

Director: Rob Malpage

Director of Photography: Rob Malpage

Executive producer: Jo Barber

Producer: Liz Dahl

Sound: Sterling Sound, RobRoy Music

Post production: Left Post Production