Sotheby’s (BID) has launched a new campaign for the forthcoming Hong Kong Spring Sales 2015, taking place from April 4th to April 7th 2015 at the Hong Kong Convention and Exhibition Centre.
In June 2014, TBWA was appointed global strategic and creative agency partner for Sotheby’s, led by TBWA\London.
The campaign in Hong Kong is tailored specifically to the Asian market. The campaign, created by TBWA\Hong Kong, includes print and bus shelters.
Maureen Lui, head of marketing and strategies at Sotheby’s Asia commented, “Sotheby’s is a vibrant worldwide art business that connects avid collectors with the artwork they treasure. We’re very excited to illustrate our passion for the exquisite here in Asia that not only has a rich legacy for arts and antiquities, but also a growing sector of contemporary artists as well as a voracious appetite on collectors’ side to match.”
“It is wonderful to work together with an iconic brand with such a tremendous legacy,” said Joanne Lao, Chief Executive Officer of TBWA\Greater China. “This campaign celebrates human creativity and the stories behind the amazing works and exceptional objects that will be auctioned.”
Founded 1744, Sotheby’s is an art business that operates across 90 offices in 40 countries, with principal salesrooms located in New York, London, Paris, Geneva and Hong Kong. It is the oldest company listed on the New York Stock Exchange (BID).
Sotheby’s Hong Kong Spring Sales showcases exceptional objects encompassing Chinese Works of Art, Fine Chinese Paintings, Contemporary Literati – contemporary ink art and abstract objects, Modern Asian Art, Contemporary Asian Art, Modern and Contemporary Southeast Asian Art, Jewellery, Watches and Wines will be offered.