TBWA\Hong Kong has announced the launch of BOLT, a tight-knit filmmaking collective and intelligence unit, purpose built to produce creative, effective and engaging film content at the speed of culture.
The team consists of content strategists, digital and social platform experts, in-house filmmakers from New York, Australia and Hong Kong – all working within a streamlined operation to created higher-quality and culturally relevant branded content that can successfully compete for screen-time against everything else in culture.
“Today, we have an unprecedented demand for films. Consumer brands are behaving a lot like media brands and it’s a trend that’ll only continue to grow in the future. Filmmakers in Hong Kong are great in their own specialisation – big production houses for high-touch commercials, media brands that live and breathe social, and independent makers known for their speed. We feel there’s a need to bring all these great qualities together, and we believe we can do that with BOLT,” said Jan Cho, managing director of TBWA\Hong Kong. “By marrying the art and science of content creation in one fluid team, we’re able to deliver impactful, culturally relevant and time-efficient films that can reach the right people at the right time.”
In-house filmmakers with a range of specialisms – from narrative to documentary to product films – will bring production expertise and vision to the ideation process, while benefiting from TBWA’s cultural intelligence, omni-channel planning, and access to global partners such as Flare Studio – a proprietary online commissioning platform which enables more than 11,000 professional filmmakers from around the world to pitch for brand briefs.
BOLT will also allow more diversified creative executions for clients, with opportunities to extend and adapt core brand campaigns.
“Whether it be social films, event coverage, or behind-the-scenes videos, clients have the freedom to bolt-on additional creative executions to ensure their content and brand platform are always native to all digital and social platforms and relevant to the ever-changing cultures,” added Cho.
A recent piece of work by BOLT is a commercial for Kipling Asia Pacific's Fall/Winter 2018 collection, along with various content formats designed to reach audiences across different online platforms. The commercial is developed by BOLT's in-house director alongside TBWA\'s core creative team.
TBWA\Hong Kong and TBWA\Singapore are the first offices in Asia to launch BOLT, with the model successfully operating in other international markets, including Australia and New Zealand.