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Creative in association withGear Seven
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TBWA\G1 Combines Parkour, Sky Diving & Extreme Speeds for Nissan

18/07/2014
Advertising Agency
New York, USA
60
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Campaign for X-Trail launches with an 'adventure calling' around every corner

TBWA\G1 and Nissan Europe announce the launch of a pan-European campaign, “Adventure Calling,” for the new Nissan X-Trail, marking the start of yet another exciting chapter in the Nissan crossover success story.

Nissan is confirming its position as the world leader in crossovers with the launch of the all-new Nissan X-Trail. Completely redesigned from the ground up, the X-Trail joins the Qashqai and Juke in Nissan’s all-encompassing crossover family – bringing new technology, style and class-leading levels of practicality.

Gareth Dunsmore, Nissan Europe, Marketing Communications General Manager said:  “ The new X-Trail combines Nissan’s acclaimed 4x4 heritage with fresh ideas and technologies inspired by the brand’s ground-breaking crossover models.

“Adventure calling” is this universal inner voice that is challenging and daring individuals to push their own limits and curiosity. This state of mind is explored in an integrated campaign, including TV, digital, experiential, prints, OOH, CRM, PR and retail in over 20 European countries as of July 2014.



Ewan Veitch, President, TBWA\G1 said: “The campaign is based on the consumer insight that we all have an inner voice calling us to adventure, but in our busy lives, we struggle to answer that call. Nissan X-Trail is the perfect tool to unlock this and experience your own adventure." 

The TVC, directed by Paul Hunter, is the simple story of a man who’s chasing his adventurous and intrepid doppelganger, from the heart of a modern city to a valley lake, surrounded by impressive mountains. Thanks to its design and technology, the hero can get in contact with the most adventurous part of himself.

Rudi Anggono, Executive Creative Director, TBWA\G1, said: “Paul succeeded in creating a real sense of suspense and action with a very high tech contemporary feeling. The action is unleashed with a cinematic approach that brings emotion and excitement. Then, from a broader perspective, the campaign is rooted on this primal instinct that makes it universal through TVC but also print, OOH, digital etc.”

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