Adstream
Hobby home page
Soundlounge
Five By Five
adstars
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • Canadian Edition
  • UK Edition
  • USA Edition
  • German Edition
  • Irish Edition
  • Ukrainian Edition
  • Indian Edition
  • Spanish edition
  • Polish edition

TBWA\Dublin Reminds Us 'Support Is Still Here' with Harrowing Live-Action Domestic Abuse Spot

Creative 411 Add to collection
‘StillHere’ campaign reflects the new reality and pressures of life in lockdown, offering support to those experiencing domestic abuse
TBWA\Dublin Reminds Us 'Support Is Still Here' with Harrowing Live-Action Domestic Abuse Spot
One of the most tragic aspects of the Covid-19 virus has been the surge in domestic abuse across the globe. For many victims this time in lockdown has exacerbated their feelings of isolation and helplessness. 

In Ireland, this has affected every quarter of their society. To counter this, Ireland’s Department of Justice and Equality and creative agency TBWA\Dublin have created a campaign to remind us that “If your home isn’t safe, support is still here.” 

To reflect an incident of domestic abuse in lockdown, Art Director Mikey Ryan and Copywriter Blaise Hoban had the idea of shooting the campaign’s TV spot using FaceTime. Directed by Rupert Morris of MAKE, the spot sees a woman on a video call with a friend who is then interrupted by her abuser. This spot is complemented by two dramatic radio spots written by Niall McDonnell, in which male and female victims desperately evade their abusers to reach out for support from the Gardaí, and other frontline services. 


TBWA\Dublin Executive Creative Director, Des Creedon, said: “A live TV shoot is a first for us during these strange times. Even the casting was unusual - we actually cast two actors who live together. Then we shot it using FaceTime and directed over Zoom. The team worked tirelessly to deliver an effective and emotive piece of communications. Hopefully it’s a campaign that ensures that if people are in violent domestic situations, they know there’s help and support available to them and their family.”
 
Yvonne Caplice, Business Director at TBWA\Dublin added: “This is an issue that concerned us once the Covid-19 crisis set in. Stats from around the world confirmed that incidences of domestic violence were on the increase, so we wanted to respond. We feel privileged to have been involved in this campaign with the Department of Justice and Equality in getting this message of support out to those who need it.”
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Client: Department of Justice & Equality

Creative Agency: TBWA\Dublin

Executive Creative Director: Des Creedon

Copywriters: Niall McDonnell, Blaise Hoban

Art Director: Mikey Ryan

Producer: Kate McEvoy

Business Director: Yvonne Caplice

Account Manager: Ruth Gill

Production and Post-production: TBWA\Dublin – MAKE

Director: Rupert Morris

Sound: Mark Richards, Mutiny


Media agency: Fiona Howard, Laura Comber, Brian Carolan @ PHD Media

Genres: People, Drama

Categories: Government, Corporate, Social and PSAs

TBWA\Dublin, Fri, 17 Apr 2020 08:46:55 GMT