TBWA’s Digital Arts Network (DAN) today announced the addition of five new offices, growing the global branded capability from 18 to 23 offices and from 700 to almost 900 digital specialists.
The new additions extend DAN’s capabilities to Brazil, Israel, Russia, Spain and Switzerland. All of the new outposts have proven digital success in their markets as part of the local TBWA offices.
Stuart Sproule, global President of Digital Arts Network, commented, “We are extending our footprint to round out DAN’s representation in the BRIC markets, with the addition of Brazil and Russia, and by adding digital creative and technology standouts in the other markets.”
Jonathan Nelson, CEO, Omnicom Digital, said, “We’re proud to have such a broad bench of leading digital talent around the globe helping our clients navigate the increasingly complex post-digital era.”
DAN Brazil’s expertise lies in digital strategy and creative, social, SEO and analytics, currently working with clients including adidas and Nissan.
In addition to strategic and creative development, DAN Tel Aviv’s strengths lie in the areas of mobile, content and social media, search and analytics and media planning. They work with international clients including Alpro, Beko, McDonald’s and Triumph. They are ranked fourth in the digital advertising market in Israel.
DAN Moscow’s capabilities lie in integrated and digital campaigns, mobile, digital out of home technology and social, for clients including adidas, Tchibo and EA Sports.
DAN Spain’s core functions include analysis and monitoring, social media, CRM and digital production. Their key clients include adidas, Grupo Leche Pascual, Ono, PlayStation and Vichy.
Lastly, DAN Zurich specializes in e-commerce, mobile and digital creative development. Their clients include Swiss Railways, Toblerone, Avia, McDonald’s, Oswald and PlayStation.
Tom Carroll, President and CEO of TBWA Worldwide, commented, “This expansion of DAN's footprint is another validation that our integrated strategy is finding traction with our clients and transforming our entire network.”
In 2013, DAN agencies won a total of 84 digital awards, and offices in Asia Pacific, Europe, the Middle East and Latin America have all been recognized in their markets with Agency of the Year acknowledgements.
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