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TBWA\CREATE LAB Berlin Launch CoCreator

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First business speed dating service to connect entrepreneurs with communication experts

TBWA\CREATE LAB Berlin Launch CoCreator

CoCreator ( is a new business speed-dating app developed by marketing and technology experts at one of the world’s most innovative communication networks. Its purpose is to connect founders, CEOs or CMOs of promising start-ups with communication experts, so they can collaborate on building a next-generation brand.

CoCreator allows entrepreneurs to explore a range of international experts to find the people they’d like to partner with in the areas of brand and communications, product and business or marketing partnerships. As in every dynamic marketplace, the opportunities will evolve and expand over time. At launch the app will include talent from Berlin, Brussels, Helsinki, London, Los Angeles, New York and Paris. Once an entrepreneur and an expert have agreed to connect, talk time via Skype will be assigned and the journey begins.


“During conversations with start-up founders, we find that while none of them are looking for an advertising agency, they know that building a scalable brand and understanding brand behavior is crucial for success,” said Ulrich Proeschel, co-founder of CoCreator and VP Business Development TBWA Europe. “Our goal is to easily connect people who believe in the same business idea.”

“The service is designed for young businesses willing to publicly share their idea,” commented Preethi Mariappan, co-founder of CoCreator and Executive Creative Director, Digital of TBWA\ CREATE LAB Berlin. “We have created a transparent and simple experience that directs the focus on the basics of our industry: people, ideas and trust. Technology might have changed the way we connect, but the human bond remains key.”

“Connecting to the founders of start-ups is a fantastic way to support the entrepreneurial spirit and thirst for innovation that exists within our own family of companies,” said Perry Valkenburg, COO, TBWA\ International and President, TBWA\ Europe. “By connecting some of our best people directly with the brains behind new business ideas, we celebrate the essence of our business: talent. Collaboration beyond the usual can unlock amazing business potential for everyone.”

Proeschel added: “The idea of CoCreator is in our DNA, and businesses that disrupt their market feel at home in our culture. Why not create another story like that of our own creative legend Lee Clow and Steve Jobs, who met just over 30 years ago? Back then Steve was the co-founder of a young technology start-up. The rest is history."

The CoCreator app is available for free in the Apple iOS App Store, and launches in beta phase on August 8, 2013. Android service is expected to follow in Q3 2013.

The new service was developed within the TBWA\ CREATE LAB Berlin and is run independently, as the start-ups it aims to help are ran, by co-founders Preethi Mariappan and Ulrich Proeschel.

Learn more about CoCreator at 

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TBWA Worldwide, Fri, 09 Aug 2013 14:49:22 GMT