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TBWA\Chiat\Day Unveil New Gatorade Spot

Creative 858 Add to collection

Paul George Stars in New Gatorad Spots by TBWA\Chiat\Day

TBWA\Chiat\Day Unveil New Gatorade Spot

Two new Gatorade Fierce spots take us into a liquid world where we witness bold and intense stories of Gatorade athletes in fierce moments of sport. In this world, every fierce move creates a stunning liquid reaction. Gatorade uses captivating visuals to bring the "bold and intense" flavors to life.

“Slam” features Paul George dominating an opponent and bringing a new level of intensity and fierceness to a classic breakaway slam-dunk story.



Credits:

Agency: TBWA\Chiat\Day

 

Client: Gatorade

 

Chief Creative Officer: John Norman

Executive Creative Director: Brent Anderson

Global Creative Director: Jayanta Jenkins

Associate Creative Director/Art Director: Javier Castillo

Copywriter: Scott Cleveland

 

Executive Producer: Sarah Patterson

Producer: Lacy Plunk

Associate Producer: Garrison Askew

Executive Project Manager: Karen Thomas

 

Managing Director: Peter Ravailhe

Group Account Director: Blake Crosbie

Account Executive: Robyn Baker

Sports Marketing: Erika Buder

 

Group Planning Director: Scott MacMaster

Planning Director: Martin Ramos

Planner: Rebecca Harris

Junior Planner: Katie Acosta

Junior Planner: Matt Bataclan

 

Director of Business Affairs: Linda Daubson

Senior Business Affairs Manager: KK Davis

Senior Business Affairs Manager: Laura Drabkin

Talent Payment Manager: Mirielle Smith

Traffic Manager: Jerry Neill

 

Production Company: The Mill+

Director: Paul Mitchell

Managing Director: Ben Hampshire

Executive Producer: Kim Wildenberg

Producer: Richard Berman

 

Editorial: The Mill+

Executive Producer: Kim Wildenberg

Editor: Victory Jory

 

Post EFX: The Mill

Executive Producer: Sue Troyan

Producer: Leighton Greer

Supervisor: Martin Karlsson / Josh Hatton / Dave Lawson

 

Music: ONYX - SLAM

 

Sound Design & Final Mix: LIME Studios

Mixer: Rohan Young

Executive Producer: Jessica Locke

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Genres: Visual VFX

TBWA\Chiat\Day, Fri, 28 Mar 2014 17:40:16 GMT