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TBWA\Chiat\Day Unveil New Gatorade Spot


Paul George Stars in New Gatorad Spots by TBWA\Chiat\Day

TBWA\Chiat\Day Unveil New Gatorade Spot

Two new Gatorade Fierce spots take us into a liquid world where we witness bold and intense stories of Gatorade athletes in fierce moments of sport. In this world, every fierce move creates a stunning liquid reaction. Gatorade uses captivating visuals to bring the "bold and intense" flavors to life.

“Slam” features Paul George dominating an opponent and bringing a new level of intensity and fierceness to a classic breakaway slam-dunk story.


Agency: TBWA\Chiat\Day


Client: Gatorade


Chief Creative Officer: John Norman

Executive Creative Director: Brent Anderson

Global Creative Director: Jayanta Jenkins

Associate Creative Director/Art Director: Javier Castillo

Copywriter: Scott Cleveland


Executive Producer: Sarah Patterson

Producer: Lacy Plunk

Associate Producer: Garrison Askew

Executive Project Manager: Karen Thomas


Managing Director: Peter Ravailhe

Group Account Director: Blake Crosbie

Account Executive: Robyn Baker

Sports Marketing: Erika Buder


Group Planning Director: Scott MacMaster

Planning Director: Martin Ramos

Planner: Rebecca Harris

Junior Planner: Katie Acosta

Junior Planner: Matt Bataclan


Director of Business Affairs: Linda Daubson

Senior Business Affairs Manager: KK Davis

Senior Business Affairs Manager: Laura Drabkin

Talent Payment Manager: Mirielle Smith

Traffic Manager: Jerry Neill


Production Company: The Mill+

Director: Paul Mitchell

Managing Director: Ben Hampshire

Executive Producer: Kim Wildenberg

Producer: Richard Berman


Editorial: The Mill+

Executive Producer: Kim Wildenberg

Editor: Victory Jory


Post EFX: The Mill

Executive Producer: Sue Troyan

Producer: Leighton Greer

Supervisor: Martin Karlsson / Josh Hatton / Dave Lawson


Music: ONYX - SLAM


Sound Design & Final Mix: LIME Studios

Mixer: Rohan Young

Executive Producer: Jessica Locke

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Genres: Visual VFX

TBWA\Chiat\Day, Fri, 28 Mar 2014 17:40:16 GMT