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TBWA/Chiat/Day LA Looks to Pioneering Heroes in Latest Spot for Nissan

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Exit Films' Mark Molloy stands on the 'shoulders of giants' for inspiring spot shot through Smuggler

TBWA/Chiat/Day LA Looks to Pioneering Heroes in Latest Spot for Nissan

You don’t see many commercials where brands namecheck their rivals but that is exactly what you’ll see in Mark Molloy’s captivating new spot for Nissan ‘Shoulders Of Giants’. 

A wonderfully directed piece told from the perspective of children idolising parents, firefighters, astronauts and athletes, representing the idea of Nissan honouring their more established foes, saying ‘To those who go before us, Chevy, Ford, Dodge. Thank You, We see the way forward.”

The 90 second commercial is out of TBWA/Chiat/Day, Los Angeles, and was produced through Smuggler. Beautifully photographed by director-of-photography, Chayse Irvin, (Samsung ‘Every Day is Day One’, Qantas ‘Feels Like Home’). Mark has a unique way of creating work that effects people, his instincts as a director and storyteller so effectively pull on emotions, feelings and memories, that he ignites peoples imaginations.




CREDITS

Agency / Creative
Production
Post Production / VFX
Editorial
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Genres: Storytelling, Scenic

Categories: Automotive, Cars

Exit Films, Tue, 19 Jan 2016 10:14:03 GMT