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TBWA\Chiat\Day LA Braves the Wilds with Nissan's 'Project Titan'

Creative

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Veteran's Day documentary follows an unforgettable journey through the Alaskan wilderness

$TBWA\Chiat\Day LA Braves the Wilds with Nissan's 'Project Titan'$

This Veteran's Day special, created in partnership with the Wounded Warrior Project, follows two war veterans who journey through Alaska in a crowd-sourced Nissan Titan truck on an adventure-packed mission of healing and veteran brotherhood.

In March, Guzman and McMahon were selected to embark on the unforgettable adventure behind the wheel of Nissan's Project Titan truck. Following months of preparation, the two veterans took off on their journey in mid-September through the Alaskan wilderness in the outfitted Project Titan.

This short film captures their journey and marks the culmination of Project Titan, the second crowd-sourced Nissan vehicle.