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TBWA\Buenos Aires for Prime

Creative 580 Add to collection

Print ad for Argentina's number one condoms brand

TBWA\Buenos Aires for Prime


TBWA\Buenos Aires has created a print campaign for Prime, the number one condoms brand in Argentina. The advert features a 'Where's Wally?' type image, which features a number of prophylactics locked behind bars in prison. Hence the name 'Maximum Security Condoms'. 
Prime has been a client of TBWA\Buenos Aires since 2010. 
Name: Maximum Security Condoms
Client: Prime
Agency: TBWA\BUENOS AIRES, Argentina
General Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Director: Fernando Serra
Copywriter: Nicolás Centroni
Agency Producer: Sergio Palermo
Illustrator: Marcos Santos
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Categories: Pharmacy, Contraception and Lubrication

TBWA Worldwide, Wed, 20 Mar 2013 11:21:15 GMT