TBWA\Buenos Aires has created a print campaign for Prime, the number one condoms brand in Argentina. The advert features a 'Where's Wally?' type image, which features a number of prophylactics locked behind bars in prison. Hence the name 'Maximum Security Condoms'.
Prime has been a client of TBWA\Buenos Aires since 2010.
Name: Maximum Security Condoms
Agency: TBWA\BUENOS AIRES, Argentina
General Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Director: Fernando Serra
Copywriter: Nicolás Centroni
Agency Producer: Sergio Palermo
Illustrator: Marcos Santos