At the conclusion of an impressive awards festival, running over four nights across four key cities; Mumbai, Tokyo, Shanghai and Singapore, Campaign Asia wrapped up its much-anticipated annual Agency of the Year Awards in Singapore, with TBWA\Asia Pacific winning an outstanding 19 Agency of the Year titles and nine People Achievement Awards.
In Southeast Asia, TBWA was named Southeast Asia Creative Agency of the Year; with TBWA\Singapore, TBWA\Thailand and TBWA\Vietnam winning GOLD and named Creative Agency of the Year in their respective market categories. TBWA\Singapore also won Southeast Asia Best Culture Agency of the Year – SILVER.
TBWA\ SMP Philippines picked up GOLD and was also named Digital Agency of the Year; while TBWA\Thailand and TBWA\Vietnam received SILVER in the Digital Agency of the Year category. TBWA\Singapore was also named Digital Agency of the Year, picking up BRONZE.
In Greater China, TBWA\ China Group was named Creative Agency of the Year, picking up BRONZE, while TBWA\Hong Kong won Creative Agency of the Year – SILVER. Auditoire was also named Agency of the Year in the Experiential Marketing category, winning SILVER, while TBWA\Shanghai picked up Integrated Agency of the Year – BRONZE.
In Japan and Korea, TBWA\Hakuhodo was named Japan's Creative Agency of the Year for the 8th year, winning GOLD and TBWA\Korea was also named Creative Agency of the Year securing the GOLD.
In the digital category; TBWA\Hakuhodo’s ‘ Digital Collective’ was named Digital Agency of the Year with GOLD, while Korea was also named Digital Agency of the Year with BRONZE. TBWA\Korea picked up Integrated Agency of the Year – BRONZE while TBWA\Hakuhodo received BRONZE in the Best Culture Category.
In total, TBWA\Asia Pacific won 19 Agency of the Year titles: 8 GOLD, 5 SILVER and 6 BRONZE titles.
The collective also excelled within the People Leadership categories with Ian Pearman winning the highly coveted Regional Creative Head of the Year title; Ara Hampartsouiam, was named Southeast Asia Creative Head of the Year and Chris Iki named Japan\Korea Creative Agency Head of the Year.
In addition to the Agency Head of the Year recognition; TBWA\Hakuhodo swept the leadership categories in Japan\Korea with the following recognitions:
Account Person of the Year: Shinsuke Inazumi - WINNER
Creative Person of the Year: Takahiro Hosoda - WINNER
Channel\ Engagement Planner of the Year: Takahiro Sekiya - WINNER
Strategic Brand Planner: Keita Kawakatsu - WINNER
Talent management: TBWA\Hakuhodo Talent Team - RUNNER UP
Young Achiever: Tomato Kasugai - WINNER