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TBWA Wins 2020 ADC Awards Network of the Year for the Second Year in a Row

Business & Associations 42 Add to collection
TBWA\Media Arts Lab takes home Agency of the Year and Bounce for Apple’s AirPods Wins a Black Cube, the ADC’s Best in Show Award
TBWA Wins 2020 ADC Awards Network of the Year for the Second Year in a Row

TBWA Worldwide was named network of the Year at the 99th Annual ADC Awards in New York, with the global collective taking home two Best of Discipline Awards, as well as eight Gold, seven Silver and 13 Bronze. TBWA\Media Arts Lab was recognised as Agency of the Year, with ‘Bounce’ for Apple’s AirPods receiving the coveted Black Cube for Best in Show, two Best of Discipline honours, four Gold Cubes and three Silver Cubes, with Apple awarded Client of the Year.

Additionally, TBWA\Media Arts Lab won a Gold Cube for 'Wonderful Tools,' in Motion/Film/Gaming Craft, and TBWA\Media Arts Lab’s 'AirPods Pro' won a Gold Cube in Spatial Design, among other honours.

A number of other TBWA agencies showed up strong this year, contributing to the collective’s Network of the Year honour. TBWA\India won a Gold Cube and two Bronze for NeuroGen Brain and Spine Institute’s ‘One Mindful Mind,’ and was the only agency from India to be recognised at the ADC awards. HEIMAT Berlin won Gold and Silver Cubes for ‘Cultural Heirs: Voice of the Wall,’ created for Die Kulturellen Erben, as well as a Bronze Cube for home improvement retailer HORNBACH and the German Cancer Aid society. 

TBWA\Chiat\Day New York’s ‘Covering Climate Now’ for Columbia Journalism Review and TBWA\G1 and TBWA\Else Paris’s ‘Nissan Qashqai Sound Odyssey’ were both awarded Silver Cubes. TBWA\Istanbul, TBWA\Media Arts Lab London, TBWA\Media Arts Lab Shanghai and TBWA\Sri Lanka were also awarded ADC Cubes, a demonstration of the breadth of creative talent across the TBWA collective.

“It’s a great honour to again be recognised by the ADC,” said Chris Garbutt, TBWA’s global chief creative Officer. “TBWA\Media Arts Lab and Apple continue to set the creative bar for the industry. I’m especially proud that TBWA was recognised across our global collective for work with a specific local voice – from TBWA\India, TBWA\Chiat\Day New York, TBWA\Istanbul, TBWAG1 + TBWA\Else, TBWA\Sri Lanka, and TBWA\Media Arts Lab London and Shanghai. It’s also exciting to see Nissan’s work recognised out of both TBWA\G1 and TBWA\Else in Paris, as well as New York. Congratulations to our diverse, talented creative teams around the world. Creativity is the difference maker in this industry, so keep Disrupting the conventional ways of marketing and make iconic work that shapes culture!”

This ADC recognition comes at a time of positive momentum for the TBWA agency collective, after recently being named the top ranked global network on Ad Age’s Agency A-List and to Fast Company’s Most Innovative Companies List for 2020. 

See the full list of TBWA’s ADC award-winning work below:


BEST OF DISCIPLINE

TBWA\Media Arts Lab

Campaign: Apple ‘Bounce’ 

Best of Discipline for Motion/Film/Gaming Craft | Craft in Motion/Film | Special Effects

Best of Discipline for Advertising | Craft in Video | Direction 


GOLD 

Heimat 

Campaign: Die Kulturellen Erben e.V ‘Cultural Heirs ‘Voice of the Wall’

GOLD | Interactive | Video | Online Video


TBWA\India 

Campaign: NeuroGen Brain and Spine Institute ‘One Mindful Mind’

GOLD | Brand/Communication Design | Promotional/Booklet/Brochure | Catalog/Press Promotional Kit


TBWA\Media Arts Lab

Campaign: Apple ‘Wonderful Tools’ 

GOLD | Motion/Film/Gaming Craft | Craft in Motion/Film | Motion Graphics


TBWA\Media Arts Lab

Campaign: Apple ‘AirPods Pro’ 

GOLD | Spatial Design | Spatial Design | Retail Design


TBWA\Media Arts Lab

Campaign: Apple ‘Bounce’ 

GOLD | Motion/Film/Gaming Craft | Craft in Motion/Film | Special Effects 

GOLD | Motion/Film/Gaming Craft | Motion/Film | Short Video - Single 

GOLD | Advertising | Craft in Video | Direction 

GOLD | Advertising | Branded Content/Entertainment | TV/Film - Single 


SILVER

Heimat 

Campaign: Die Kulturellen Erben e.V, ‘Cultural Heirs ‘Voice of the Wall’

SILVER | Interactive Craft in Online/Mobile | Art Direction


TBWA\Chiat\Day New York 

Campaign: Columbia Journalism Review ‘Covering Climate Now’

SILVER | Advertising | Direct | Wildcard  


TBWA\Media Arts Lab

Campaign: Apple ‘AirPods Pro’ 

SILVER | Advertising | Art Direction | Press/Poster Advertising


TBWA\Media Arts Lab

Campaign: Apple ‘Bounce’ 

SILVER | Motion/Film/Gaming Craft | Craft in Motion/Film | Direction

SILVER | Advertising | Television/Film/Online Video | Online - Single

SILVER | Advertising | Craft in Video/Cinematography - Single


TBWAG1 + TBWA\Else

Campaign: Nissan ‘Nissan Qashqai Sound Odyssey’

SILVER | Advertising | Craft in Video | Sound Design 


BRONZE 

Heimat 

Campaign: ADP e.V., ‘German Cancer Aid ‘Spectrum’ 

BRONZE | Experiential Design | Experiential Design | Installations/Single 


Heimat 

Campaign: Die Kulturellen Erben e.V,  ‘Cultural Heirs ‘Voice of the Wall’ 

BRONZE: Motion/Film/Gaming Craft | Craft in Motion/Film | Typography 


Heimat 

Campaign: HORNBACH Baumarkt ‘Democratic Art – An AI Weiwei for Everybody’ 

BRONZE: Integrated | Innovation


TBWA\Chiat\Day New York

Campaign: Nissan, ‘Brooklyn at 280kph’

BRONZE: Brand/Communication Design | Posters | Billboard - Series


TBWA\Chiat\Day New York 

Campaign: Mountain Dew, ‘Here’s Mountain Dew Zero’

BRONZE: Advertising | Television/Film/Online Video | Television - Single


TBWA\India

Campaign: NeuroGen Brain and Spine Institute, ‘One Mindful Mind’ 

BRONZE: Packaging Design | Specialty Product | Wildcard (single)

BRONZE: Design for Good  | Branding/Communication Design


TBWA\Istanbul

Campaign: Theatre Hours, ‘Acting Identity’

BRONZE: Brand/Communication Design | Branding | Branding Systems/Identities


TBWA\Media Arts Lab

Campaign: Apple, ‘Shot on iPhone 11 Pro - Snowbrawl’

BRONZE: Advertising | Craft in Video | Direction


TBWA\Media Arts Lab

Campaign: Apple, ‘AirPods Pro’ 

BRONZE: Photography | Products/Commercial | Series


TBWA\Media Arts Lab London

Campaign: Apple, ‘Coup de Bol’

BRONZE: Advertising | Branded Content/Entertainment | TV/Film


TBWA\Media Arts Lab Shanghai

Campaign: Apple, ‘Shot on iPhone 11 Pro – CNY – Daughter’ 

BRONZE: Motion/Film/Gaming Craft | Motion/Film | Narrative


TBWA\Sri Lanka

Campaign: D’Las International (PVT) Ltd., ‘Aura Incense Barricade’  

BRONZE: Product Design | Wildcard | Single or Series


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TBWA Worldwide, Thu, 28 May 2020 12:01:32 GMT