senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

TBWA Takes the Lead This Women's Day with Poignant Film

08/03/2016
Advertising Agency
New York, USA
84
Share
Editors' Choice: Agency reads actual quotes from female peers for powerful new film

The global TBWA network has released a powerful campaign in conjunction with International Women’s Day to stress the importance of recognizing women’s issues as everyone’s issues, most crucially in the workplace, and to echo the International Women’s Day 2016 dedicated theme: A Pledge for Parity.

The campaign, branded 'Take The Lead,' includes a poignant two minute film featuring men from around the global TBWA network, from all levels, specialties and backgrounds, reciting actual quotes from their female peers.

The quotes were solicited via an anonymous global survey in which women in the industry were asked to voice some of the issues and injustices they have faced, or expect to face, throughout their advertising careers.

Today, TBWA regional offices around the globe are activating the campaign both in their offices and via social media with physical and digital posters and banners, and well as localized 15 second films.

The 'Take The Lead' campaign was born out of observations that, despite the recent and welcomed surge of female-focused equality initiatives, the industry continues to lack the critical mass of male counterparts to champion the cause for equality.


SIGN UP FOR OUR NEWSLETTER
Work from TBWA Worldwide
Hong Kong Never Normal
Hong Kong Brands
26/11/2024
28
0
Hong Kong Never Normal Animation
Hong Kong Brands
26/11/2024
15
0
Gatorade Water Case Study
Design By Disruption
25/11/2024
10
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0