Following recent news of its investment into a
new data insights platform, along with key hires across its creative and
planning teams, TBWA Sydney has further bolstered its offering through
the creation and new hire of a role dedicated to customer experience
Lachlan James (pictured) has joined the company to the
newly created position of director of experience planning.
Springate, chief strategy officer, TBWA Sydney: "As the world moves
forward at pace, It's vital that customer experiences are integrated as a
core part of our planning process and it's something that our clients
are increasingly asking for. With the tools we have at our disposal
including Disruption Live and our new data-insights platform, CLUE,
we're in our strongest position yet to combine culture, creativity, data
and customer experience to deliver disruptive work for our clients.
"Filling this new role with someone of Lachlan's talent is a crucial
next step for us in building a truly world-class strategy team and we're
excited to welcome him into the fold."
After working in New
York and London, James comes most recently from CX agency, Lavender in
Sydney, where he led strategy for clients such as Westpac, NBN, American
Express, Telstra and Medibank.
Says James: "With disruption at
its core and its creativity and technology capabilities second to none, I
truly believe TBWA Sydney is perfectly positioned to deliver brilliant
CX for our clients. Above all else, I'm excited to be working alongside
such smart and genuinely nice people."
To deliver on its mission
to create culture for brands, TBWA has developed a range of proprietary
tools including Backslash, a global team of trendspotters to identify
cultural opportunities as and when they happen; Bolt, a content creation
hub and CLUE, a data insights platform developed with data science
Says Springate: "We have a lot of momentum and
with the tools that we have and the great people we have joining the
team we're really looking forward to the next chapter."