TBWA\London
Fri, 15 Jan 2021 15:49:48 GMT
TBWA partners with AMD on the opening film for Dr Lisa Su’s keynote at CES 2021. Dr Su, the AMD CEO, is hosting the presentation for CES’s first ever virtual event.
Premiering at CES 2021, the film follows four characters (a coder, a Mercedes-AMG Petronas engineer, a games developer and a student), each utilising cutting-edge AMD technology to power their own breakthrough moments, illuminating the moment where humans and high-performance computing combine to define the future together. John Taylor AMD's CMO noted: "collaborating with TBWA on this film was an incredibly exciting opportunity. The story captures the role our high-performance computing plays for the future of research, education, work, entertainment, and gaming, with protagonists across those audiences."
TBWA’s International creative directors Richard Prentice and David Adamson commented: ‘AMD powers some of the most awesome tech in the world today. We wanted to capture that feeling of excitement and opportunity you feel when all that processing power meets brain power.’
The film was directed by Travis Hanour and Moxie Pictures, with VFX and post-production by MPC and music composed by Tom Player with Wake the Town.
Agency: TBWA London
Client: AMD
International Creative Director's: Richard Prentice, David Adamson
Agency Creatives: Peter Heath, Estelle Carrington
Agency Producer: Selina Dey
Integrated Producer: Felicity Bingham
Strategy Director: Marie Conley
Business Director: Frank Morris
Account Director: Daniel Hughes
Senior Account Manager: Katya Hanbury-Williams
Production Company: Moxie Pictures
Director: Travis Hanour
Producer: Jessica Ensor
DP: Kaname Onoyama
Editor: Vid Price
VFX Production: MPC
Producer: Kayleigh Dugdale
Colourist: Jean-Clément Soret
Sound Mix: Wave studios London
Composer: Tom Player
Track Title: “Future Comes Alive”
Master Recording and Publisher: Wake The Town
Genres: People, Storytelling
TBWA\London, Fri, 15 Jan 2021 15:49:48 GMT