TBWA\Santiago Mangada Puno Advertising’s Abi Capa and Nolan Fabular brought home the bacon in the local Kidlat 2012 Awards, under the design category. The team’s award-winning campaign landed them a seat in the Cannes Young Lions Festival 2012.
Fabular, 24, in tandem with copywriter Ryan Rubillar, 27, also landed first runner up in the Kidlat 2012 Awards, under the film category.
The prized campaign for Called to Rescue, art directed by Fabular and written by Capa, 25, expressed the organization’s drive to save sexually exploited children worldwide. The team gave character to the advocacy by developing a logo and tagline in a brave, urgent and eye-opening manner. To make the cause more personalized, they launched an application that allows volunteers to use their own photos for the logo. Other brand identity components included stationery sets and calling cards.
“I’m excited, but, actually, more nervous,” Fabular admitted. “It’s a big deal to represent the Philippines in Cannes. I don’t want to expect anything from the competition because it’s the first time they’re opening a design category. It’s exciting to find out which brand we’re going to work on because we know it’ll be for a good cause,” he added.
Melvin Mangada, Managing Partner and Chief Creative Officer of TBWA\SMP commented, “We are proud to have our very own Nolan and Abi represent the Philippines in Cannes. The experience alone is inspiration and growth for their young prolific minds.”
The agency is also sending their Executive Creative Director, Marci Reyes and Managing Director, Portia Catuira as delegates to the Cannes Lions International Festival of Creativity.