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TBWA LA for Nissan Passion Genome

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Interactivity set to link people & their passions using social media

TBWA LA for Nissan Passion Genome

Our passions are what make us who we are. They add purpose, perspective and joy to our lives, they bring us closer to our friends and relatives and they spark connections between perfect strangers. To release the power of our passions and demonstrate how shared interests bring people together – and to promote the all-new 2014 Versa Note – Nissan is launching an interactive and shareable social media experience known as the Passion Genome.

Via Facebook and at, participants will see the passions they share with their friends illustrated in a Passion Portrait, a personalized, interactive visualization of themselves. After exploring their top-six passion categories, users can explore the entire Passion Genome to see where they fit within an expanded virtual universe of people and passions from across the world. Anyone who creates a Passion Portrait and shares it via Facebook or Twitter using the #MyPassionPortrait hashtag will be entered for a chance to win one of eight $1,000 gift cards from and have their portraits featured on


"We are all part of a greater whole, and the rapid growth of social networks has made that clearer than ever before," said Jon Brancheau, vice president, Marketing, Nissan North America. "The Passion Genome displays passions and connections in an extraordinary and fascinating way, and we at Nissan can't wait to see how it resonates with everyone who explores it."

The Passion Genome was inspired by the 2014 Nissan Versa Note, a second-generation hatchback with a sculpted, modern and energetic look that reflects the active lives of its target buyers. The Versa Note is an exceptional combination of versatility, technology and value that boasts a substantial 40 miles per gallon (mpg) highway fuel economy and best-in-class total interior volume.*

It’s a kid friendly and adult-comfortable vehicle that enables owners to take their friends and family anywhere they want to go. The Versa Note is your door to doing more of all the things you love to do.


TBWA\Chiat\Day Los Angeles 
Global Creative President: Rob Schwartz
Creative Director, Americas            Tito Melega
Creative Director, Americas            Karl Dunn
Associate Creative Director             Eze Blaine
Senior Art Director                    Chase Madrid
Art Director                        Chris Mizutani
Writer                             Jason Rivanis

Managing Director                    Peter Bracegirdle
Digital and Social Account Director        Craig Werwa
Management Supervisor, Social            Kim Harris
Account Supervisor, Social                Shawn Hartwig
Assistant Account Executive, Social        Kayla Sanderson
Senior Digital Strategist                 Kyle Luhr
Social Media Manager                Natalie Gomez
Social Media Manager                Ashley Bunce

Executive Director, DAN LA            Jason Clement    
Director of Digital Production             Peter Bassett
Director Creative Technology            Ricardo Diaz
Executive Digital Producer                Brian Jarmon
Digital Producer                    Kristin McCarron
Technology Manager                John Byrne
Senior Developer                    Gevorg Ablabutyan
Executive Business Affairs Manager        Robin Rossi
Asst. Business Affairs Manager            Nora Cicuto

Tool of North America
President                        Brian Latt
Managing Partner, Digital                Dustin Callif
Head of Digital Production                Joy Kuraitis
Creative Technologist                Bartek Drozdz
Senior Developer                    Patrick Gunderson
Developer                        Richard Mattka
Developer                        Josh Beckwith
Associate Creative Director             Michael Sevilla 
Motion Designer                    Seth Benson
Digital Producer                     Simi Dhillon

Sound Design                    Plan8

Motion Design                     Saddington Baynes

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Genres: Visual VFX

Categories: Automotive, Cars

TBWA Worldwide, Thu, 17 Oct 2013 15:57:34 GMT