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TBWA Bolsters Global Digital Team with New Appointments



Luke Eid Global named Innovation Director & Juuso Myllyrinne moves to TBWA Digital Arts Network

TBWA Bolsters Global Digital Team with New Appointments

TBWA has announced the appointment of two key new roles in the global leadership team, leading the charge on digital for the network.

Luke Eid joins as Global Innovation Director at TBWA Worldwide. Luke Eid has been with the TBWA network for six years, starting at award winning Whybin\TBWA Australia and then more recently at TBWA Hong Kong where he most recently held the role of Managing Partner. While in Hong Kong, Luke more than doubled the digital team, and launched TBWA\Digital Arts Network’s first specialized social media offering in Asia. After launching in 2012, TBWA\Digital Arts Network Hong Kong was awarded a Silver in Digital Agency of the Year just one year later by Campaign Asia-Pacific. As Global Innovation Director, a new role at the network, Luke is responsible for ensuring the network continues to build progressive and innovative solutions for global clients, including Nissan, on which he will be collaborating with Nissan United to lead the brand’s development in digital.

Commenting on the role, Eid said: “We all know technology continues to rapidly affect every imaginable aspect of consumers lives and therefore, how brands engage. As part of my new role, I’ll work with the network to ensure we continually disrupt our own service offering to reflect these changes and provide clients with solutions that are grounded on the latest consumer behaviors and technologies.”

In his new role, Luke will work closely with Juuso Myllyrinne who assumes the new position of Global Strategy Director for TBWA\Digital Arts Network, in addition to his leadership of Pilot (, TBWA’s product design and development incubator. Juuso will work with Digital Art Network’s president, Stuart Sproule, charged with overseeing creative technology within the network and working as a senior strategy lead on key global clients. Juuso previously held the role of Executive Director of Digital Strategy for TBWA\Chiat\Day New York after joining TBWA from Nokia in his native Helsinki, where he was Head of eMarketing.

Tom Carroll, President and CEO of TBWA Worldwide, commented: “The appointments of both Luke and Juuso to these roles reflects our commitment to driving innovation and creativity for our clients’ brands. Both are smart, globally-minded individuals who bring a great energy to the team and passion for all things digital. Since launching Digital Arts Network, we’ve already increased our footprint from 18 offices to 23 with 1000 specialists. Luke & Juuso will be fundamental in growing and taking the Digital Arts Network and our digital offering to the next level.”  

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TBWA Worldwide, Thu, 12 Jun 2014 11:33:08 GMT