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TBWA Agencies Win Big at Global ADC 98th Annual Awards

Awards and Events 229 Add to collection

TBWA\Hakuhodo leads with eight Golds and takes Agency of the Year honours, TBWA Worldwide named Network of the Year

TBWA Agencies Win Big at Global ADC 98th Annual Awards

It was an outstanding night for TBWA agencies and network, as well as for The New York Times ‘The Truth Is Worth It’ campaign, at The One Club for Creativity’s global ADC 98th Annual Awards ceremony at Metropolitan West in New York. 

ADC 98th Annual Awards Black Cube for Best of Show went to Final Cut New York and Furlined Santa Monica with Droga5 New York for “The Truth Is Worth It” https://vimeo.com/334463920 on behalf of The New York Times. The stellar work also received Best of Disciplines honours in both Advertising and Motion/Film Craft, as well as three Gold Cubes in Advertising and a Gold and Bronze in Motion/Film Craft.



TBWA\Hakuhodo Tokyo won the most ADC Gold Cubes this year with eight, and was named ADC Agency of the Year based upon cumulative scores across all disciplines.  All of the agency’s Gold Cubes were for “Pride Jersey” on behalf of AIG, including three Golds in Product Design, two each in Advertising and Fashion Design, and one in Brand/Communication Design.  The work also picked up three Best of Discipline honours, in Brand/Communication Design, Fashion Design and Product Design.


TBWA\Media Arts Lab Los Angeles with OMD Worldwide Los Angeles won the second-most ADC Gold Cubes this year with six, all for Apple “Welcome Home” (five in Advertising, one in Motion/Film Craft).  The agency also picked up two Silver, five Bronze and five Merits on the night.


TBWA\Chiat\Day New York also had three Best of Discipline wins, including one each in Publication Design and Typography working with Design by Disruption New York and Rebel & Rogue New York for “The Fake News Stand” on behalf of Columbia Journalism Review, and one in Packaging Design with Design by Disruption for Thomson Reuters “Unboxing the Truth”.  The agency won a Gold Cube for each of those entries, as well as five Silver and nine Merits on the night.



This year’s top honours, based upon cumulative ADC Cubes and Merits won across all disciplines, are:

Agency of the Year — TBWA\Hakuhodo Tokyo

Network of the Year — TBWA Worldwide

Boutique Agency of the Year — Akestam Holst Stockholm

Design Studio of the Year — The New York Times Magazine New York

Production Company of the Year — Furlined Santa Monica

Brand of the Year — AIG




ADC 98th Annual Awards Best of Discipline winners are as follows:

Advertising: Furlined Santa Monica with Droga5 New York with “The Truth Is Worth It” for The New York Times

Brand/Communication Design: TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG

Experiential Design: BBDO Atlanta “Stop Traffick” for Street Grace

Fashion Design: TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG

Illustration: Nora Krug Brooklyn “Belonging: A German Reckons with History and Home” for Scribner

Integrated: DDB Chicago “Broadway the Rainbow “ for Mars Wrigley Confectionery

Interactive: Akestam Holst Stockholm “Billboards Beyond Borders” for Reporters Beyond Borders

Motion/Film Craft: Final Cut New York with Significant Others New York, Furlined Santa Monica and Droga5 New York for “The Truth Is Worth It” for The New York Times

Packaging Design: TBWA\Chiat\Day New York with Design by Disruption New York “Unboxing the Truth” for Thomson Reuters

Photography: The New York Times Magazine New York “Losing Earth” for The New York Times Magazine

Product Design: TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG

Publication Design: TBWA\Chiat\Day New York with Design by Disruption New York and Rebel & Rogue New York “The Fake News Stand” for Columbia Journalism Review

Spatial Design: Studio Cadena Brooklyn “Masa Cafe & Bakery” for Masa

Typography: TBWA\Chiat\Day New York with Design by Disruption New York and Rebel & Rogue New York “The Fake News Stand” for Columbia Journalism Review

The ADC Designism Award for work that best promotes social good went to McCann New York for “Planet or Plastic” on behalf of National Geographic.  


Other significant winners include Serviceplan Munich with four ADC Gold Cubes, all for Dot Incorporation “Dot Mini. The First Smart Media Device for the Visually Impaired”, and The New York Times Magazine with four Golds, two each in Publication Design and Photography.  


Also noteworthy was work by Brooklyn illustrator Tim O’Brien, who with TIME Magazine won a Gold, a Silver and a Bronze Cube for three different TIME cover illustrations.


All ADC 98th Annual Awards Gold Cube winners by discipline are listed below.


Advertising — 18 Gold, 31 Silver, 32 Bronze, 62 Merit

ADC Gold Cube winners in Advertising are:

DDB Chicago “Broadway The Rainbow” for Mars Wrigley Confectionery in Innovation, Branded Content/Entertainment

DDB Group Germany Düsseldorf “Highlight the Remarkable” for Stabilo International in Out-of-Home, Print/Electronic Billboard – Campaign

DDB Group Germany Düsseldorf “Highlight the Remarkable” for Stabilo International in Press, Magazine – Campaign

Furlined Santa Monica with Droga5 New York “The Truth Is Worth It” for The New York Times in Craft in Video, Direction - Campaign

Furlined Santa Monica with Droga5 New York “The Truth Is Worth It” for The New York Times in Craft in Writing, Television/Film/Video – Campaign

Furlined Santa Monica with Droga5 New York “The Truth Is Worth It” for The New York Times in Television/Film/Online Video, Online - Campaign

McCann New York “Price on Our Lives” for March For Our Lives” in Direct, Wildcard – Single

MPC London with adam&eveDDB London and Academy Films London “The Boy and the Piano” for John Lewis & Partners in Craft in Video, Special Effects – Single

Ogilvy Hong Kong “Hot & Spicy” for Birdland Hong Kong in Out-of-Home, Poster - Campaign

Ogilvy Hong Kong “Hot & Spicy” for Birdland Hong Kong in Press, Magazine - Campaign

Ogilvy Hong Kong “Hot & Spicy” for Birdland Hong Kong in Art Direction - Press, Poster Advertising - Campaign

TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG in Innovation, Promotional Materials

TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG in Promotional Materials, Dimensional Campaign

TBWA\Media Arts Lab Los Angeles with OMD Worldwide Los Angeles “Welcome Home” for Apple in Craft in Video, Cinematography - Single

TBWA\Media Arts Lab Los Angeles with OMD Worldwide Los Angeles “Welcome Home” for Apple in Craft in Video, Direction - Single

TBWA\Media Arts Lab Los Angeles with OMD Worldwide Los Angeles “Welcome Home” for Apple in Craft in Video, Special Effects - Single

TBWA\Media Arts Lab Los Angeles with OMD Worldwide Los Angeles “Welcome Home” for Apple in Television/Film/Online Video, Online - Single


Brand/Communication Design: 3 Gold, 8 Silver, 11 Bronze, 38 Merit

ADC Gold Cube winners in Brand/Communication Design are:

BETC Paris “Save Our Species” for Lacoste in Promotions. Apparel - Series

Sid Lee Montréal with Maison Mère Baie Saint-Paul “Visual Identity” for Maison Mère in Branding, Branding Systems/Identities - Integrated

TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG in Promotional, Apparel - Single


Experiential: 4 Gold, 4 Silver, 5 Bronze, 31 Merit

ADC Gold Cube winners in Experiential are:

BBDO Atlanta “Stop Traffick” for Street Grace in Experiential Design, Guerrilla/Stunt

BBDO Atlanta “Stop Traffick” for Street Grace in Experiential Design, Live Event

Philipp und Keuntje Hamburg “Shitty Paper - Made from Hate” for Goldeimer in Experiential Design, Guerrilla/Stunt

We Are Unlimited Chicago with We Are Unlimited/The Marketing Store Chicago, DDB New York and DDB Canada Vancouver “The Flip” for McDonald’s in Experiential Design, Installations - Single


Fashion Design: no Gold, 1 Silver, 2 Bronze, 1 Merit


Illustration: 3 Gold, 5 Silver, 10 Bronze, 34 Merit

ADC Gold Cube winners in Illustration are:

Giant Ant Vancouver with lululemon Vancouver “lululemon: 20 Years” for lululemon in Animation, Series

Nora Krug Brooklyn “Belonging: A German Reckons with History and Home” for Scribner in Book, Series

Tim O'Brien Brooklyn with Time Magazine New York “Stormy” for Time Magazine in Editorial, Front Page - Single


Integrated: 3 Gold, 5 Silver, 6 Bronze, 5 Merit

ADC Gold Cube winners in Integrated are:

DDB Chicago “Broadway The Rainbow” for Mars Wrigley Confectionery in Innovation, Integrated

Leo Burnett Chicago “Legal-ade” for Kraft Heinz Country Time Lemonade in Integrated - Branding, Campaign

Spotify New York “2018 Wrapped” for Spotify in Integrated - Digital, Campaign


Interactive: 9 Gold, 15 Silver, 17 Bronze, 35 Merit

ADC Gold Cube winners in Interactive are:

BBDO New York with O Positive and Dini Von Mueffling Communications “#DefyTheName” for Monica Lewinsky in Social Media, Twitter - Single

DDB Paris with Henry Paris, Schmooze/Ballad Paris and Mikros MPC Paris “The Baptism” for Ubisoft in Video, Online Video - Single

DDB Paris with Make Me Pulse Paris, Studio Press Play On Tape Paris and THE Paris “NPC” for Ubisoft in Social Media, Instagram - Feed

Dentsu Tokyo with Geek Pictures Tokyo “Akuma no Kimura (Demonically Spicy Ramen)” for Nissin Food Holdings in Social Media, Wildcard - Single

Hakuhodo Tokyo with Hakuhodo Products Tokyo and Hakuhodo i-studio Tokyo “Brain Drool 2016 Archive” for Hakuhodo in Craft in Online/Mobile, Art Direction - Single

McCann Italy Milan with MRM//McCann Milan, Think Cattleya Milan and NoHup San Girgio di Nogaro “The Voice of Voices” for Fondazione Serena Onlus, Centro Clinico NeMo in Craft in Online/Mobile, Sound Design - Single

Publicis Pixelpark Erlangen and Hamburg “9.58 Seconds – The World's Fastest Annual Report” for Puma SE in Data Visualization, Single

Serviceplan Germany Munich with Serviceplan Korea Seoul “Dot Mini - The First Smart Media Device for the Visually Impaired” for Dot Incorporation, Interactive

Spotify New York “2018 Wrapped” for Spotify in Craft in Online/ Mobile, Art Direction


Motion/Film Craft: 9 Gold, 9 Silver, 14 Bronze, 30 Merit

ADC Gold Cube winners in Motion/Fim Craft are:

AlmapBBDO São Paulo “Endless Stories” for Getty Images in Motion/Film, Narrative

Art Camp Brooklyn New York “Mitski - A Pearl” for Spotify in Craft in Motion/Film, Animation - Single or Series

Final Cut New York with Significant Others New York, Furlined Santa Monica and Droga5 New York “The Truth Is Worth It” for The New York Times in Craft in Motion/Film, Editing - Single or Series

Gentilhomme Montréal “Whack World” for Tierra Whack in Motion/Film, Music Video - Single

Giant Ant Vancouver with The Sequence Group Vancouver “The Game That Never Was” for Censored in Motion/Film, Unpublished - Single

Kolle Rebbe Hamburg with Demodern Hamburg “Eye to Eye” for PETA Deutschland in Craft in Motion/Film, VR/AR - Single or Series

MPC London with adam&eveDDB London and Academy Films London “The Boy and the Piano” for John Lewis & Partners in Craft in Motion/Film, Special Effects - Single

TBWA\Media Arts Lab Los Angeles with OMD Worldwide Los Angeles “Welcome Home” for Apple in Craft in Innovation, Motion / Film Craft

Ways & Means Los Angeles “Hilma af Klint Paintings for the Future” for Ways & Means in Motion/Film, Documentary


Packaging Design: 4 Gold, 2 Silver, 6 Bronze, 22 Merit

ADC Gold Cube winners in Packaging Design are:

HEIMAT Berlin “Flowers Talking” for Bloomy Days in Specialty Product/Wildcard, Series

Kobza and The Hungry Eyes (KTHE) Vienna “Bieder & Maier Vienna Coffee” for Bieder & Maier - M2 Kaffeemanufaktur und Vertriebsges in Food/Beverage, Beverage - Series

LIA Diagnostics Philadelphia “Lia: The Flushable, Biodegradable Pregnancy Test” for LIA Diagnostics in Pharma/Health/Wellness, Single or Series

TBWA\Chiat\Day New York with Design by Disruption New York “Unboxing the Truth” for Thomson Reuters in Fashion/Apparel/Accessories, Single or Series


Photography: 3 Gold, 7 Silver, 18 Bronze, 29 Merit

ADC Gold Cube winners in Photography are:

BBDO Group Germany Düsseldorf with Proximity Düsseldorf and BBDO Düsseldorf Düsseldorf "Remember Me” for Alzheimer Research Initiative in Product/Commercial, Series

The New York Times Magazine New York “Great Performers” for The New York Times Magazine in Portraiture, Series

The New York Times Magazine New York “Losing Earth” for The New York Times Magazine in Landscape, Series


Product Design: 8 Gold, 5 Silver, 5 Bronze, 5 Merit 

ADC Gold Cube winners in Product Design are:

BETC Paris “Save our Species” for Lacoste in Design for Good, Product Design - Series

Cheil Worldwide Seoul with Junpasang Production Seoul, Bounce Creative Seoul and Yonggamhan Production Seoul “Firevase” for Samsung Fire & Marine Insurance in Interior Design, Decorative - Single or Series

Serviceplan Germany Munich with Serviceplan Korea Seoul “Dot Mini - The First Smart Media Device for the Visually Impaired” for Dot Incorporation, Product Design

Serviceplan Germany Munich with Serviceplan Korea Seoul “Dot Mini - The First Smart Media Device for the Visually Impaired” for Dot Incorporation, Product Design, Innovation

Serviceplan Germany Munich with Serviceplan Korea Seoul “Dot Mini - The First Smart Media Device for the Visually Impaired” for Dot Incorporation, Product Design - Single or Series

TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG in Design for Good, Product Design - Single

TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG in Innovation, Product Design

TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG in Wildcard, Single or Series


Publication Design: 5 Gold, 9 Silver, 13 Bronze, 34 Merit

ADC Gold Cube winners in Publication Design are:

McCann New York with National Geographic New York “Planet or Plastic” for National Geographic in Design for Good, Publication Design - Single

Minmin Qu & Qian Jiang Nanjing “Yu-ichi Inoue/ Shiko Munakata/Kazuo Yagi” for The Commercial Press in Books, Text Driven - Single

The New York Times Magazine New York “If You Were Me” for The New York Times Magazine in Newspapers, Full Issue - Single

The New York Times Magazine New York “The New York Times For Kids: Halloween Cover Series” for The New York Times Magazine in Newspapers, Front Page - Series

Thijs Verbeek graphic design Amsterdam “Book Burnings: An Anthology” for Yuri Veerman in Books, TextDriven - Single


Spatial Design: 1 Gold, 5 Silver, 6 Bronze, 26 Merit

ADC Gold Cube winner in Spatial Design is:

Studio Cadena Brooklyn “Masa Cafe & Bakery” for Masa in Spatial Design, Commercial Building


Typography: 1 Gold, 2 Silver, 6 Bronze, 24 Merit

ADC Gold Cube winner in Typography is: 

TBWA\Chiat\Day New York with Design by Disruption New York and Rebel & Rogue New York “The Fake News Stand” for Columbia Journalism Review in Wildcard, Single


The number of entries for the ADC 98th Annual Awards increased 11% over last year, received from 48 countries.  There were 76 ADC Gold Cubes presented, 107 Silver Cubes, 152 Bronze Cubes and 376 Merits for work from 34 countries. The complete list of all ADC 98th Annual Awards winners sorted by agency can be downloaded here


The ADC 98th Annual Awards is made possible in part by the generous support of sponsors, including Shutterstock.  

“Shutterstock is proud to be a longtime sponsor of the ADC Annual Awards and other One Club programming,” said Lou Weiss, CMO, Shutterstock.  “Our shared goal of nurturing and propelling the global creative community forward makes this partnership a natural fit, and we look forward to working with the organization to produce programming that identifies and elevates excellence in creative storytelling."

Snapchat also served as a sponsor of a pair of ADC 98th Annual Awards submission categories: Interactive-AR/VR and Experiential Design-Digital Experiences.  In addition, new ADC Annual Awards subcategories were created this year for Snapchat single and campaign entries for posts, ads or campaigns utilizing the platform’s individual qualities and strengths.

Other sponsors of Creative Week 2019 include Facebook, Pinterest and Musicbed.


The ADC 98th Annual Awards awards ceremony is part of The One Club for Creativity’s Creative Week, May 6-10, 2019 in New York (https://www.creativeweek.org).  The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes The One Show over two nights, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs, managing partners).

The One Club for Creativity, producer of The One Show, ADC Annual Awards and Creative Week, is the world's foremost non-profit organization whose mission is to support and celebrate the success of the global creative community.  The One Show is a top global awards show for advertising, design and digital marketing focusing on creativity of ideas and quality of execution.  The global ADC Annual Awards honours creative excellence in craft, design and innovation across all disciplines.  Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

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The One Club for Creativity, Tue, 07 May 2019 03:19:31 GMT