Fri, 04 Mar 2016 19:02:53 GMT
For many golfers, winter is like purgatory. The ground freezes and courses close, golf clubs go into storage and the game you love is put on ice for months.
As the #1 Driver in golf -- and as a company of devoted golfers --TaylorMade knows that feeling, and has composed a love letter to fellow golfers yearning to get back on the course.
'The Wait' is Zambezi’s first brand ad for TaylorMade and was shot on and around Hazeltine National Golf Course in Chaska, Minnesota (which will host the 2016 Ryder Cup). Whether you’re the #2 golfer in the world (like Jason Day, who appears in the spot), or an everyday golfer -- winter is long and frustrating. Spring and the new golf season can’t come soon enough.
The TV spot will be followed by supporting print, digital banners and social activity, using the hashtag #WaitingForGolf.
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Genres: People, Storytelling
Categories: Sports and Leisure, Outdoor EquipmentFLIGHT PR, Fri, 04 Mar 2016 19:02:53 GMT