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TaylorMade-adidas Golf Appoints We Are Social as European Social Agency

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Agency will devise new editorial and art direction strategy for the brand

TaylorMade-adidas Golf Appoints We Are Social as European Social Agency

Golf brand TaylorMade-adidas Golf has appointed global social media agency We Are Social as its strategic and creative social media agency in Europe.

We Are Social will work with TaylorMade-adidas Golf to produce creative ideas led by social thinking, devising a new editorial and art direction strategy for the brand in Europe. The agency will also work with TaylorMade-adidas Golf to produce impactful photography and video assets of its biggest players for use across its social channels.

We Are Social will be responsible for managing the social media strategies for multiple brands under the TaylorMade Golf umbrella, including adidas golf and Ashworth. We Are Social will be working with TaylorMade-adidas Golf to reinforce its modern and innovative positioning within the golfing marketplace across Europe.

Michael Birch, digital and social marketing manager from TaylorMade-adidas Golf said: “We Are Social has shown outstanding creativity, innovation and first-class strategic insight in its previous work with sports brands. Together with a global reach, an impressive, experienced sports team and the right cultural fit for our brand, we’re delighted to have We Are Social on board.”

Mark Wainwright, senior account director at We Are Social said: “Working with TaylorMade-adidas Golf presents a fantastic opportunity for us to bring our extensive sports marketing expertise to the golfing sector. We’re looking forward to working with the brand to put social thinking at the centre of its marketing strategy, demonstrating its status as a leading modern day golf company that understands the increasingly digital behaviours of its target audience.”

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Categories: Sports and Leisure, Outdoor Equipment

lbbonline.com, Thu, 12 Mar 2015 13:23:09 GMT